Examinando por Materia "Vanguardia"

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    Ítem
    How To Read Poetry
    (Universidad EAFIT, 2006-11-29) Jaramillo Escobar, Jaime
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    Ítem
    Plan de mercadeo Retiro Cabin
    (Universidad EAFIT, 2022) Bedoya Gallego, Nelson Antonio; López Moreno, Martha Cecilia
    A marketing plan defines and highlights the relevant aspects within the proposal of a service or product, in order to guarantee an efficient development in the capital investment of the company or other investors, thereby making the marketing plan the main traceability of viability within a strategic plan. With this in mind, the Retiro Cabin research project seeks to build a specific market niche for the permeation of a deluxe product with the ecological experience offered by the municipality of El Retiro, Antioquia, led by the company Cuartoplano. Thus, the project starts from the strategic and systematic study of the context in application of the PESTEL and DOFA Matrix, emphasizing the impact of these factors on the viability of the project, hence the research accentuates the main aspects of the product and compares it within the market, facilitating an effective work perspective within the selected market segment. From there, it is intended to generate market strategies focused on the marketing mix ensuring consumer loyalty under a business model that allows profitability for the company and its owners, where Retiro Cabin represents an experience from the aesthetic, ecological, comfortable and deluxe, in one of the most exclusive sectors of Antioquia.