Examinando por Materia "Valor percibido"
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Ítem Análisis y predicción de ventas de motos haciendo uso de la metodología “Customer Value Map” y técnicas de Machine Learning(Universidad EAFIT, 2024) Díaz Cordero, Sandra Marcela; Martínez Vargas, Juan David; Vallejo Correa, Paola AndreaÍtem Atributos generadores de valor frente a las expectativas de los clientes en una empresa de transporte de carga terrestre en Colombia(2018) Gómez Valencia, Alba Luz; Restrepo Díaz, David Alejandro; Giraldo Hernández, Gina MaríaTo achieve positioning in the market, organizations must know and communicate the differentiating attributes that generate value to their clients and that allow for long-term relationships -- This is the case of a Colombian company in the transport sector, of the package modality, which in its market-oriented philosophy seeks to identify and understand the value-generating attributes from the perspective of its employees and customers, in a way that helps to formulate a value proposal that communicates the differentiating attributes related to the service dimensions chosen for this research -- This applied study is carried out in two parts: in the first, a theoretical review of concepts for the understanding of the work is made; and in the second one, a practical development is made through a proposed methodology that combines parts of the conceptual framework as a source to elaborate the interviews made to a selective group of employees and clients and also as a scheme to identify the differentiating elements in the company and the attributes of value perceived by customers, and which, together with the selected quality of service dimensions, become the key factors to formulate a value proposal in the selected companyÍtem Experiencia del visitante profesional en eventos pospandemia en la ciudad de Medellín(Universidad EAFIT, 2023) Franco Molina, Laura Juliana; Liscano Rivera, Doria Constanza; Bejarano Botero, Luis MauricioÍtem Generadores de valor en la industria química de productos para tratamiento de aguas(Universidad EAFIT, 2021) Gómez Herrera, Claudia Marcela; Baby Moreno, JaimeÍtem Medición del valor percibido de los servicios de comercio electrónico por parte de los estudiantes y docentes universitarios(Universidad EAFIT, 2009) Martínez Gómez, Stella Sofía; Londoño Jaramillo, Juan Gonzalo; Baby Moreno, JaimeThis research aims to identify those elements of e-commerce service that generate value to Eafit university students and teachers, users and nonusers of e-commerce services; qualitative research techniques were applied such as bibliographic background check and interviews that helped to identify the service attributes that might become important for the population, subsequently it was developed a quantitative stage that allowed measurement of dimensions and attributes identified and to determine the most value ones when purchases online are been done.Ítem Percepciones de los consumidores de Pereira sobre la oferta de productos en los supermercados de bajo costo “Hard Discount”(Universidad EAFIT, 2020) González López, Juan Sebastián; Muñoz Molina, Yaromir; Zapata Montoya, Mauricio FernandoThe following document includes the development of a research degree project, from which a detailed observation of the perceived value of consumers in the city of Pereira is made, but specifically in the University of the city, given that here there is a mixture ideal of SES 2 to 5, on the offer found in the low-cost format of the industry of the surpassed, this research is carried out through surveys and in-depth interviews that allow observing the consumer, their perceptions, their judgments about the low-cost format but above all to investigate the relevance of variables such as the brand, the price or the packaging of the product when making purchasing decisions and the value they attribute to these variables. In the same way, in this document are the conclusions reached through the analysis of the information collected from the consumer, where one of the most relevant findings is that the savings are perceived not only as a lower outlay of money, but as a everything, which includes saving time, shorter routes, and mainly not having to make as many decisions. To end this observation, if we add the depth in concepts such as purchase envelopes, perception of the offer in detail about the attributes and the type of experience that is carried out in this supermarket format.Ítem Valor percibido en la experiencia de desarrollo conjunto de envases de vidrio(2018) Jiménez Herrera, Andrés; Gentilin, Mariano; Bejarano Botero, Luis MauricioThe customer experience literature often has a B2C approach; nevertheless, to assess the perceived value of customers in industrial settings several particularities should be considered -- The purpose of this research is to evaluate the value perceived by customers throughout the experience of conjoint development of glass containers -- To achieve this, a qualitative research was conducted aimed to identify the key components of the value proposition of one of the main players in the glass industry in Colombia -- Customer experience during the phases of co-ideation, co-design and co-testing was analyzed -- Then the value proposition was weighed against the actual value perceived by customers -- Results show that B2B customer experience entails a complex network of interactions and perceptions, hence its management must be holistic, not limiting its scope merely to one business process -- Recommendations are proposed to the enterprise for managing the customer experience from a value co-creation platform