Examinando por Materia "Valle del Cauca"

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    Ítem
    Optimización de la sostenibilidad empresarial : reconocer los elementos clave de un ecosistema empresarial para una empresa distribuidora y comercializadora de gas natural
    (Universidad EAFIT, 2024) Botero Naranjo, Mónica; Oliveros Zapata, Andrés Mauricio; Rivas Montoya, Luz María; Aguirre Henao, Álvaro
    The leading company in the distribution and marketing of natural gas in Valle del Cauca and Cauca, with more than 25 years of experience, faces challenges due to the entry of new competitors, regulatory changes and economic conditions. Despite its historical adaptability, recent competition and inattention to emerging opportunities threaten its future sustainability, requiring an urgent review of its business strategy. Recognizing the key elements of a business ecosystem is presented as an alternative for the leading company, since this approach allows us to understand the relationships between the different market actors and how these can generate value for everyone. A case study was carried out, using the qualitative method through the application of semi-structured interviews with experts in the natural gas sector and a review of the literature on business ecosystems, their key elements and business sustainability. The actors, activities, positions and relationships of a business ecosystem are key elements of the distribution and commercialization of natural gas that influence its operation and from there allow it to discover new forms of organization, weave systemic value relationships that allow improving competitiveness, creation of value and sustainability for the entire network.