Examinando por Materia "Transmedia model"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Publicación
    Ciencia pero no ficción : modelo transmedia adaptable para la comunicación y la transferencia del conocimiento
    (Universidad EAFIT, 2025) Bustamante Cuartas, Jhonathan; Pava Granados, Laura María; Sánchez Rodríguez, Francy Naryery; Velásquez Sáenz, Natalia; Cárdenas Franco, Luis Alejandro; Luján Sáenz, Juan Carlos
    The adaptable transmedia communication and marketing model for knowledge transfer addresses the need to connect university-based scientific knowledge with the demands of industry and society. This approach integrates transmedia storytelling, strategic communication, and science marketing to transform research outcomes into multi-format narratives and experiences, validated through the VITRA case. The results demonstrate the model’s effectiveness in social appropriation of knowledge, in strengthening university–industry–society collaboration, and in positioning academic innovation, establishing replicable guidelines for academic and productive contexts.