Examinando por Materia "Transmedia"

Mostrando 1 - 15 de 15
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    Ítem
    Andariegas: Migrant waters
    (Universidad EAFIT, 2023) Colorado Chávez, Paula Andrea; Vélez Lotero, Juan Mauricio; Luján Saenz, Juan Carlos; Franco Higuita,Hernán Darío; Cárdenas Franco, Luis Alejandro; Universidad EAFIT
    Transmedia project that promotes the care of water sources, mainly the La Presidente and La Hueso streams. Through different stories told in different communication formats, environmental, social and cultural situations around biodiversity are addressed.
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    Ítem
    Aphonia: in search of a voice
    (Universidad EAFIT, 2023) Cárdenas Franco, Luis Alejandro; Ospina Lopera, Mónica Liliana; Serna Salazar, Natalia; Colorado Chávez, Paula Andrea; Universidad EAFIT
    Transmedia project that aims to promote the culture of caring for biodiversity. Thus, it gives voice to the La Hueso stream, located in the western center of Medellín and accompanies its journey to the Medellín River.
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    Ítem
    La Casa que Habla
    (Universidad EAFIT, 2022) Pérez Carvajal, Ana María; Gómez González, Lourdes Elena; Sánchez Montoya, Ana María; Merino Palacio, Luis Felipe; Montoya Correa, Jonathan Andrés; Buitrago Escobar, Martha Luz; Ramírez Orozco, Sofía; Díaz León, Christian Andrés
    The Talking House is a transmedia museum that starts from a metaverse and face-to-face workshops to safeguard the memory of the objects we own based on sustainable design. It involves the community in raising awareness of the environmental impact of their consumption habits and disposal of bulky solid waste, generating care for the environment from the conservation and reuse of wooden furniture and other feasible reuse materials that have gone from generation to generation in families. The project is part of one of the pillars of sustainability: sustainable design, an initiative that has also been gaining strength in the context of circular or green economies. The starting point is the business model of Lurdes, Grupo MLP S.A.S, owned by the Merino Palacio family, and its more than 30 years of experience in the areas of furniture reuse and restoration. In this text you can find the starting point and user research for a transmedia project to generate environmental awareness.
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    Ítem
    Comunicación Transmedia
    (FONDO EDITORIAL UNIVERSIDAD EAFIT, 2016-11-01) D. FERNANDO MONTOYA B; M. ARIAS; D. FERNANDO MONTOYA B; M. ARIAS; Universidad EAFIT. Departamento de Humanidades; Comunicación y Estudios Culturales
    La transmedialidad ha sido una categoría fundamental en las exploraciones contemporáneas en el campo de la comunicación tanto en los ámbitos de la producción de ficción como en los de no ficción
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    Ítem
    The Earth in your hands
    (Universidad EAFIT, 2023) Cárdenas Franco, Luis Alejandro; Vásquez Arias, Mauricio; Colorado Chávez, Paula Andrea; Montoya Estrada, Alejandra; Ospina Lopera, Mónica Liliana; Serna Salazar, Natalia; Universidad EAFIT
    Digital experience with a narrative approach that promotes care and respect for biodiversity. It uses an environment designed to be visualized in augmented reality, showing what the La Volcana stream would look like in the future if its architectural spaces were more inhabited by fauna and flora.
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    Ítem
    Elemental
    (Universidad EAFIT, 2023) Cárdenas Franco, Luis Alejandro; Vásquez Arias, Mauricio; Colorado Chávez, Paula Andrea; Montoya Estrada, Alejandra; Ospina Lopera, Mónica Liliana; Serna Salazar, Natalia; Universidad EAFIT
    Transmedia project that proposes a tour of the La Volcana stream through the four elements of nature: Earth, Water, Air and Fire. Each element offers a different way to explore, appropriate and experience this water source, providing a unique and multidimensional experience that highlights La Volcana.
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    Ítem
    From the Air to the Interior
    (Universidad EAFIT, 2022) Cárdenas Franco, Luis Alejandro; Vásquez Arias, Mauricio; Colorado Chávez, Paula Andrea; Montoya Estrada, Alejandra; Ospina Lopera, Mónica Liliana; Serna Salazar, Natalia; Universidad EAFIT
    Sound product that offers a sensory experience around the La Volcana stream. Its purpose is to encourage the care of the self and the environment through holistic tools, available on a website and on various streaming platforms. This product focuses on the history and meaning that the La Volcana has for Eafit University.
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    Ítem
    Getting back on track
    (Universidad EAFIT, 2023) Paula Andrea Colorado Chávez; Juan Carlos Luján Saenz; Alejandro Cárdenas Franco; Juan Mauricio Vélez; Hernán Franco; Universidad EAFIT
    Transmedia project that, through content in various formats, seeks to rescue the memory of the La Volcana stream, one of the almost 4,300 streams that Medellín has. Through an investigation that includes testimonies, documentary sources, analysis of the past, present and future of this water source, its connection with the environment that surrounds it and a count of the organisms and microorganisms that are part of its channel, the creators of the project , with the accompaniment of teachers with an emphasis on transmedia communication, created a close and rigorous journalistic and documentary scenario that dignifies the role of this ravine in the history of Comuna 14 of Medellín.
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    Ítem
    The Guardians of La Volcana
    (Universidad EAFIT, 2023) Cárdenas Franco, Luis Alejandro; Vásquez Arias, Mauricio; Colorado Chávez, Paula Andrea; Montoya Estrada, Alejandra; Ospina Lopera, Mónica Liliana; Serna Salazar, Natalia; Universidad EAFIT
    Digital experience on the La Volcana stream, guided by three characters: the trees Indi (peaceful, mediator, warm voice), Are (intelligent, innovative, intellectual) and Anthus (leader, extroverted, friendly). Its purpose is to connect users with the fauna and flora around La Volcana.
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    Ítem
    Guardians: Heirs of the mountain
    (Universidad EAFIT, 2023) Colorado Chávez, Paula Andrea; Luján Saenz, Juan Carlos; Serna Salazar, Natalia; Franco Higuita, Hernán Darío; Cárdenas Franco, Luis Alejandro; Universidad EAFIT
    Transmedia project that seeks to generate appropriation of the common history of love and resilience of women who have carried out jobs that start from or are related to nature. To achieve this, real anecdotes and everyday stories are used, which connect with the public, generating identity, nostalgia and empowerment, to take action in concrete ways with respect to each aspect that affects water sources and their flora, as is the case of La Volcana stream.
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    Ítem
    Informe de asistencia de investigación para el estudio sobre estrategias de inteligencia colectiva en la industria naranja en Colombia después del Covid-19
    (Universidad EAFIT, 2022) Escobar Gómez, Sigifredo; Villa Montoya, María Isabel
    This report describes the activities I carried out as a research assistant in the project "Collective intelligence strategies and social mobilization for the orange industry in Colombia after COVID-19". My participation in this project focused on two fundamental axes. The first was the collection of information for subsequent analysis and publication. The second consists of supporting the writing of the article and the presentation that results from the investigation. In addition to this project, this report exposes my participation in the research, conceptualization and prototyping of the transmedia strategy "Mission Galileo". This project was born with the intention of promoting the development of 21st century skills in young people of school age. There, a narrative was created that articulates the entire educational experience, posing some problems that students must solve to advance in the story and thereby improve their skills.
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    Ítem
    Lardi: A trip around La Volcana
    (Universidad EAFIT, 2023) Cárdenas Franco, Luis Alejandro; Vásquez Arias, Mauricio; Colorado Chávez, Paula Andrea; Montoya Estrada, Alejandra; Ospina Lopera, Mónica Liliana; Serna Salazar, Natalia; Universidad EAFIT
    Narrative and interactive experience starring the squirrel “Lardi”, one of the species that inhabit the environment of the La Volcana stream. Lardi guides the user on a journey through the channel of this water source, inviting them to make decisions about the care, preservation and appropriation of a biodiverse but little recognized and cared for ecosystem.
  • Miniatura
    Ítem
    León de Greiff, el poeta que se volvió transmedia
    (Universidad EAFIT, 2020-07-31) Osorno Valera, Karen; Colaboradora
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    Ítem
    Proceso de ASC - INVESTIGACION CREACION E INTERDISCIPLINARIO: EXPERIENCIAS DE APRENDIZAJE PARA LA RELACION AMBIENTAL Y LA VALORACION DE EMPRESAS SOSTENIBLES EN ESTUDIANTES DE EAFIT Y UPB
    (Universidad EAFIT, 2021) Higuita-Olaya, Daniel; Mejía-Gil, María Claudia; Universidad EAFIT
    We are currently perceiving the effects of climate change caused by environmental degradation, a situation that has generated transformations that in urban centers are aggravated by the accelerated dynamics of production and consumption. Antioquia is one of the regions with the greatest biodiversity in the world, however, the way in which that diversity is being used is not sustainable. This project is based on the idea that a learning experience can influence the configuration of an environmental relationship and the valuation of sustainable companies in students from EAFIT University and Pontificia Bolivariana. In this panorama, the purpose of this research, led by the SMART, SIIE incubators, both from the EAFIT university, from the Department of Marketing and Organization and Management respectively, in the company of the Culturama incubator from the design faculty of the Universidad Pontificia Bolivariana, is to build a system of learning experiences that contribute to the configuration of the environmental relationship and the valuation of sustainable companies in students from both universities. As a result of the research, the following transmedia experience was created (https://mercadoabsurdo.wixsite.com/inicio) and the following Primer for its implementation: https://bit.ly/3GPJv2m
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    Ítem
    Proceso de ASC - INVESTIGACION-CREACION PARA LA APROPIACION SOCIAL DEL CONOCIMIENTO EN SOSTENIBILIDAD PARA LOS ESTUDIANTES DE EAFIT
    (Universidad EAFIT, 2022) Mejía Gil, Maria Claudia; Higuita-Olaya, Daniel; Universidad EAFIT
    For some years now, the EAFIT University Research Seedbeds have been trying to solve research questions related to the environmental impact that human activities have on the planet. In this case, the SMART Seedbed and INSIGHT carried out a research and creation project with which they asked about the gaps in the understanding of sustainability of university students, to create a strategy for social appropriation of knowledge that affects the understanding of sustainability in students. To achieve this, two group sessions were held with university students to understand their understanding of the concept of sustainability; Then the most important gaps were prioritized, to finally create a transmedia strategy for social appropriation of knowledge that was launched within the framework of the III Marketing and Sustainability Congress, at EAFIT University. The transmedia strategy included an installation at the congress which contained a video and several moments of reflection and physical and visual contact with the waste, a chapter of a podcast called “What is your seed”, several publications on social networks, the experience transmedia of the year 2021 and other things.