Examinando por Materia "Todo Herrajes S A S."

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    Plan exportador Todo Herrajes S A S.
    (Universidad EAFIT, 2021) Cardona González, Julián David; Ortiz Arango, Jaime Andrés; Giraldo Hernández, Gina María
    This document shows the step-by-step scheme of the investigative process for the development of the export plan of the Company Todo Herrajes S A S. The research process for the development of the work is divided into four phases, which are the following: • First: it contains a diagnosis of internationalization in order to demonstrate the needs and installed capacity of Todo Herrajes S A S. to carry out the required exports. • Second: a pre-selection of markets was made in order to be able to search for the most appropriate one that generates a competitive advantage for the company analyzed by taking into account current market conditions. • Third: the product was diagnosed in the target market, for which it was analyzed and found that the product offered by the studied company has competitive advantages and great benefits for the market it intends to enter. • Fourth: strategies and action plans were designed to obtain the results that Todo Herrajes S A S. expects in the target market. The process of developing the four phases of the export plan was carried out in the company of the aforementioned firm and the EAFIT University.