Examinando por Materia "Tienda de barrio"
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Ítem Percepción de los tenderos sobre el uso del canal de comercio electrónico para hacer los pedidos para su tienda en Medellín(Universidad EAFIT, 2021) Álvarez Sierra, Andrea; Restrepo Díaz, David; Arango, RafaelIn order to characterize the perception of shopkeepers in Medellin on the use of the e-commerce channel to place orders for their stores, this research work sought to establish a set of knowledge based on the characteristics of stores and shopkeepers that can access to e-commerce, to define the characteristics that stores and shopkeepers need to develop an e-commerce channel that allows them to place orders for their stores, and determine the perceptions of shopkeepers on the e-commerce. For this, concepts related to distribution channels, neighborhood stores, discount stores, the internet, e-commerce, and COVID-19 it was discussed, to identify factors that influence perceptions, such as the use of technology and communication media to request store orders. To achieve this, a qualitative research is proposed through in-depth interviews to the shopkeepers and observation in the stores, composed by a protocol that focuses on topics such as, typology of the stores, technological tools, communication of the store and evaluation of shopkeeper’s e-commerce knowledge. In the results was identified in the shopkeepers not only a growing level of learning and experience in the use of e-commerce, but also that most of the shopkeepers have the technology and communication tools, either a computer or cell phone, with internet connection or data plan. These are fundamental points to be able to implement e-commerce as a distribution channel to serve shopkeepers.Ítem Retail en el canal tradicional : una mirada a las actitudes frente a los snacks en las tiendas de barrio de Medellín(Universidad EAFIT, 2022) Mejía Cogua, Roger David; Acevedo Mejía, Érika CristinaÍtem Rol de la tecnología en procesos logísticos y comerciales entre tiendas de barrio y distribuidoras de consumo masivo(Universidad EAFIT, 2021) Vélez Mora, Juan David; Bedoya Cano, Jaime Andrés; Sanclemente Téllez, Juan Carlos