Examinando por Materia "Third sector"

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    Ítem
    El marketing social y su impacto en las actividades de fundraising de la Corporación Interactuar
    (Universidad EAFIT, 2022) Loaiza Sánchez, Hernán Rodolfo; Muñoz Molina, Yaromir
    Social organizations, NGOs, require financing from their interest groups in order to achieve their objectives and maximize their impact. In order to get more people to join the social causes proposed by these organizations, it is important to develop social marketing strategies that allow the dissemination of campaigns and content, in order to have a positive impact and achieve adherence to the different causes. The objective of this research is to determine the impact that social marketing has on fundraising activities in the Interactuar Corporation, with the purpose of knowing if these initiatives are generating potential donors to adhere to the causes that are the object of the use of donations and the amounts collected increase progressively over time. To determine the impact of social marketing on fundraising activities in Interactuar, internal documents and financial information were analyzed and interviews with six donors were conducted; four of them are collaborators of the Corporation who have in turn been linked to different campaigns through economic donations, two external donors to the organization, one of them a contractor and the last one a person who is close to the Corporation due to its corporate purpose. It was then tried to obtain qualitative and quantitative information that contributes to respond to the research problem posed. By way of conclusion, it can be stated that there is a direct relationship between social marketing and fundraising results at Corporación Interactuar, since social marketing, through Storytelling or storytelling, which is presented as an emerging category in this investigation, achieves that more potential donors adhere to the causes according to the activities developed.
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    Ítem
    Public financing and institutional isomorphism in Civil Society Organizations in Yucatán, México
    (Universidad EAFIT, 2019-12-01) Aguilera Troncoso, Apocalipsis Raquel; Hernández Estrada, Mauricio; “Jade” Propuestas Sociales y Alternativas al Desarrollo
    This paper analyzes the public funding at Federal and State level granted to Civil Society Organizations (CSOs) of Yucatan, Mexico during the period 2006-2017. Based on the neo-institutional approach and the concept of institutional isomorphism are addressed patterns of distribution in the allocation of resources, the characteristics of CSOs and the amounts reported that allow knowing interaction between CSOs with the State and Federal government. The descriptive empirical study answers the question of what is the government's behavior in the allocation of Federal and State public resources to CSOs in Yucatan? and it focuses on the analysis of the information provided by the Federal Register of CSOs, as well as requests for public information based on the Right to Access to Public Information in Mexico. Findings about four types of isomorphisms mentioned by literature are addressed: thematic, legal, political and professionalizing. Related to findings in amounts, first, the concentration of 40% of the total amount granted at the federal level by the Ministry of Education (SEP) to the Pro-Education Board of Adults of the State of Yucatan, an organization identified as a “Non-Governmental Government Organization”, second, the state government with 43% of the total amount reported in the period granted from the Ministry of Rural Development (SEDER), a unit focused on increasing the productivity of sectors such as agriculture, livestock, fishing and aquaculture. This research contributes to the discussion and knowledge about the behavior of public financing at the subnational level directed to CSOs - not explored in Mexico - under a theoretical framework relevant to the third sector.