Examinando por Materia "Tetrahidrocannabinol (THC)"

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    La cadena de valor de la industria de Cannabis en Colombia : análisis estratégico
    (Universidad EAFIT, 2021) Maldonado Castañeda, Jairo Alberto; Giraldo Hernández, Gina María
    Cannabis around the world has developed a legal market as a supplier of raw materials for the pharmaceutical industry with a market size of USD 12 billion in 2018 and it is expected that by 2025 it will reach a size of USD 166 billion, positioning itself as a disruptive industry, since technological and scientific advances have made it possible to exploit a large number of benefits of this plant, making it an interesting input for the cosmetics industry, medicines, personal care, food packaging, beverages, pet care, veterinary medicines, gardening , clothing, paper, and even luxury goods. Given this potential, Colombia has started the development of its Cannabis industry and due to certain comparative advantages such as lower production costs, a good productive infrastructure and availability of qualified and unqualified workers, the country is projected as one of the with greater potential for the production and transformation of these products. However, it presents challenges and threats that you must analyzing to not lose the window of opportunity that it presented. This paper proposes to analyze the value chain of the cannabis industry in Colombia, to characterize and analyze the different actors that make it up and identify challenges and opportunities from a strategic approach. For this, an analysis of the macroeconomic environment was carried out through the PESTLE analysis supported by the AHP (Analytic Hierarchy Process) and ANP (Analytic Network Process) techniques. Subsequently, the analysis of the industry was carried out under the model of the Porte´s five forces, where the structure of the industry and which force dominates it was determined. Subsequently, the strategic dimensions were identified and a strategic groups map was made, where it was determined which are present in the industry and theses was analyzed through the Value Chain Analysis (VCA) model developed by Porter. This work is expected to provide a strategic analysis for decision makers to design their business strategies and identify challenges and opportunities.