Examinando por Materia "Tendencias de consumo"

Mostrando 1 - 2 de 2
  • No hay miniatura disponible
    Ítem
    Exploración de consumidores jóvenes y adultos de ocio nocturno en Medellín
    (Universidad EAFIT, 2021) Lasso Castillo, Juan Pablo; Rojas de Francisco, Laura Isabel; Baena Alzate, Jorge Mario
    This research started with the interest of determining the aspects of adults as consumers of nightlife in Medellín. It seeks to identify needs, motivations, expectations, inhibitors and desires, which are directly related to their behavior as consumers and lead them to make a decision. To determine the different factors that lead to choose and enjoy the nightlife, the methodology used in the study was qualitative exploratory. In-depth interviews were carried out, with the participation of business experts with more than 10 years in iconic successful ventures of the city and two sets of participants between adults and young people as consumers of nightlife. Also, the local offer, and areas of nightlife, were explored. As a result of the interviews, the main social, physiological and recognition needs that the participants seek to satisfy were explored and defined. Likewise, the motivators, desires, expectations and inhibitors that define them as consumers when having fun at night were determined. With these elements identified, an analysis was carried out and it was evaluated to what extent the local supply manages to supply them.
  • No hay miniatura disponible
    Ítem
    Marco metodológico y plan de implementación del proceso de contact center para la empresa Droguerías UNO-A
    (Universidad Eafit, 2020) González Villegas, Julio César; Jaramillo Ramírez, Carlos Miguel; Giraldo Hernández, Gina María; Velásquez Cuartas, John Orlando
    This degree work develops a methodological framework for the implementation of a contact center process at Droguerías UNO-A. Initially, the current diagnosis of the company is carried out in the customer service process and the identification of the needs posed by the current trade of the sector dedicated to the marketing of health and beauty products, and of the consumer consumption trends. Once this information has been referenced through questionnaires, talks and interviews with some leaders of the sector, and has been supported in a frame of reference for the implementation of a contact center process, the methodological framework is developed to solve the problems that arise in organizations when addressing this type of initiatives. With this information, the company is suggested a plan that makes the process of implementing a customer service model based on contact center efficient.