Examinando por Materia "Tendencias"

Mostrando 1 - 3 de 3
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    Análisis de tendencias de consumo en productos dermocosméticos pospandemia en Colombia
    (Universidad EAFIT, 2024) Hernández Moreno, Héctor Fabián; Escalante Gómez, Juan Manuel
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    Estudio de prefactibilidad para la creación de una chocolatería artesanal, con cacao de origen Huila, en Neiva
    (Universidad EAFIT, 2021) Muñoz Álvarez, Amalia; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
    This work assesses the feasibility of creating a handcrafted chocolate shop, with Huila origin cocoa, in Neiva. The research methodologies used include applied, and evaluative, with qualitative and quantitative methods. The information presented comes from secondary sources consulted online. The Financial Assessment determines the Net Present Value (NPV) and the Internal Rate of Return (IRR). The results show that Huila is one of the main cocoa producers in the Colombia and that it is recognized for being “fine aroma”, and for its low Cadmium content. In addition, the global trend for healthcare and consumption of rich, healthy and low-sugar foods, represents an opportunity for the development of the local market for dark chocolate products; a disadvantage may be that premium chocolates, currently have an incipient share in the Colombian market and that in Neiva, there is also no developed market. This implies that it will be necessary to make large investments in advertising and consumer education to capture part of the current market but above all, develop a new market. The financial study showed that the best option for the development of this project is to access financing that, in five years, would generate a NPV of 4,510,836,351 COP, an IRR of 231.82% and the investment recovery in the second operation´s year. It is therefore concluded that the creation of an artisanal chocolate shop, with cocoa of Huila origin, is feasible.
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    Guía de implementación para el diseño y comunicación de la estrategia sostenible para pequeñas y medianas empresas en Colombia
    (Universidad EAFIT, 2024) Mesa Jaramillo, Natalia; Henao Alarcón, Mariana; Salazar Quintero, María Clara
    This study was born out of the needs of SMEs in Colombia to place sustainability at the center of their strategy. For this reason, a practical methodology was developed so that small and medium-sized enterprises in the country can design and communicate their sustainable strategies, responding to environmental and market trends. This serves as a competitive advantage, allowing them to respond to environmental and market trends and needs, accelerate their involvement in sustainability conversations, face challenges and opportunities to grow their business lines with sustainability aspects, improve productivity, as well as meet current and future requirements from authorities, regulators, or other stakeholders, and make decisions considering their sustainable strategy. This methodology can also be implemented by large companies interested in the development of some of their stakeholders, such as suppliers, business partners, customers, and strategic allies or joint ventures. The methodology used to carry out this study was based on bibliographic consultation and systematic literature review on the current barriers that SMEs face in designing and implementing their sustainable strategies, the topics that are most important for this type of company around sustainability, and the tools available in the environment. With the collected inputs, the methodology was constructed, which was validated by sustainability experts through structured interviews.