Examinando por Materia "Target market"
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Ítem Diseño de un plan exportador para la empresa Ensamble Espacios Vivos(Universidad EAFIT, 2022) Landazabal Soto, Jefersson; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoÍtem Diseño del plan exportador para la empresa Belly Cordero Premium(Universidad EAFIT, 2021) Posada Yepes, Juan Pablo; Roldán Yepes, Raquel; Giraldo Hernández, Gina MaríaÍtem Diseño del plan exportador para la empresa Mascontrol Consultores S.A.S.(Universidad EAFIT, 2021) Vinasco Suárez, Andrés Julián; Uribe de Correa, Beatriz Amparo; Rios Molina, CarolinaServices have become an essential and routine part of our lives, they cannot be touched, but they are present and necessary in human activities. Today, services are indispensable, being at the same time the object of transactions and satisfying human beings' needs like products. Now, the export of services becomes an opportunity for the development and growth of a small and medium company, as well as of a country. According to DANE data, in the period January to March 2021, the largest amounts of services exports were recorded in: Other Business Services; Travel Services and Transportation Services, which configures an attractiveness for the service offered for the company Mascontrol Consultores SAS. Considering the above, the design of the Export Plan is presented below as a consulting service in which diagnostic methodology was applied, pre-selection of three (3) markets (countries) and application of variables to them, analysis of the service in the target market and finally the action plan that facilitates the company's access to new markets.Ítem Diseño del plan exportador para la empresa SAI de la Universidad EAFIT(Universidad EAFIT, 2020) Carmona Tobón, Daniel; Ríos Molina, Carolina; Giraldo Hernández; Gina MaríaAccording to a study performed by Procolombia and the Ministry of Information Technology and Communications (2019), Colombia positioned itself as the fourth largest IT market in Latin America, and between 2010 and 2017 it doubled its software and IT sales. This analysis has identified software’s export opportunities in agribusiness, education, energy, financial, retail, health and transportation, to several destinations. Motivated by these conditions, SAI, a company created inside the EAFIT University, has decided to promote the sale of its software in the international market, since this is a complete information system that allows the proper management of various processes in higher education organizations. With that being said, the design of the export plan is presented below as a consultancy process, applying the established methodology of diagnosis, the preselection and application of variables in four external markets, the analysis of software as a service in the selected country, and finally, the action plan, in order to facilitate to the company the successful access to the global market.Ítem Memoria plan exportador para Pineapples don't have sleeves(Universidad EAFIT, 2021) Cardona Uribe, Juan Esteban; Henríquez Díaz, Ángela María; Uribe de Correa, Beatriz AmparoIn this memory are exposed the key points in the counseling for an export plan with the company Pineapples Don’t Have Sleeves, which participates in the chamber of commerce of Medellin program, where EAFIT University participates with counseling from graduate students and experts advisors in foreign trade to SMEs from Antioquia, with the objective of developing an export plan that allows them to respond to the main aspects that needed in the elaboration and setup of the international commercia strategy with an action plan. We will evaluate both your export potential as well as a shortlist of markets and an analysis of the product in the target markets.Ítem Plan de exportación Wedoit(Universidad EAFIT, 2020) Agudelo Montoya, Sara; Giraldo Hernández, Gina María; Henríquez Díaz, Angela MaríaWedoit is a Colombian company founded 7 years ago dedicated to representing talent and licensing locations nationwide for audiovisual projects, also providing production for them. The company intends to begin the internationalization process with the promotion of its locations, seeking growth in sales and market, leveraging the support of the government and Procolombia to promote Colombia as an ideal location for film recordings due to its diversity of landscapes. The following work aims to prepare an export plan for the company, with a previous diagnosis, to select the target market to focus its internationalization efforts, ending then with an action plan to execute it.Ítem Plan de mercadeo Frozen Rolls(Universidad EAFIT, 2021) Tobón Salazar, Luis Felipe; Henríquez Díaz, Ángela MaríaÍtem Plan de mercadeo Q’Buñuelo(Universidad EAFIT, 2024) López Ramírez, Juan José; Tobón Toro, María Antonia; Valencia Herrera, Elizabeth CristinaThe marketing plan that was carried out is an important tool to generate a roadmap that allows Q'Buñuelo, an emerging traditional coffee shop in the city of Medellin, to achieve its objectives, define and expand its target audience, differentiate itself from others, have a clear focus and reach the top of mind of consumers. The food industry, and specifically the bakery industry, is a complex market, with highly recognized competition and local experience, low differentiation, economic challenges from variables such as inflation and the post-COVID-19 scenario, but it is also characterized by its high demand, market openness and cultural acceptance, especially when offering typical products of the region that, with the right strategies, can achieve results and recognition derived from a well-defined and communicated competitive advantage. In order to achieve the objectives set in terms of growth in sales and positioning, the internal and external variables of the business and the sector were investigated in depth, in order to have clarity on those favorable and challenging aspects that are presented, and how, together with the identified strengths, the clear definition of the business, the definition of the competitive advantage, the correction or adjustment of weaknesses, the navigation of threats and the correct capitalization of opportunities, can be given focus to the brand and continue to have a growth with a clear and defined north that allows reaching the preference of the target audience. Keywords: Marketing plan, Sales, Strategies, Marketing mix, Positioning, Target market, Bakery, Inflation, Competitive advantage, Top of Mind.