Examinando por Materia "Tampons"

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    Ítem
    Los empaques plegadizos como influenciador de compra en los productos de cuidado femenino
    (Universidad EAFIT, 2018) Londoño Echeverri, María Camila; Botero Cardona, Andrés; Mejía Gil, María Claudia
    In recent years, packaging has become essential for the interaction between the brand and consumers -- With this investigation we sought to know the role of packaging in the decision to buy tampons by women in the city of Medellin, between 25 and 40 years old, from strata 4, 5 and 6 -- The main relevant packaging attributes with a greater relevance when making the purchase of these feminine products, were analyzed -- (Attributes were analyzed of packaging that have a greater relevance when making the purchase of these feminine care products) -- The method used to carry out this exploratory investigation was a mixed method -- Four focus groups were studied, 12 exercises of Eye Tracker were carried out, accompanied by 12 interviews and then the analysis of the information was carried out under an Excel analysis matrix -- The following aspects were identified as the most relevant: the brand, the packaging functionality, the graphic design and the promotions -- The environmental factor was also highlighted in an important way -- With this research it is expected that the professionals that are related to the development of packaging or sale of these products find relevant information for their development and sales arguments to achieve a successful packaging