Examinando por Materia "Tamaño del mercado"

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    Caracterización del mercado de exportación de café especial en Colombia : segmentación, tamaño y elasticidad
    (Universidad EAFIT, 2022) Velásquez Restrepo, Daniel; Pérez Restrepo, Camilo Alberto
    Coffee is one of Colombia's leading agricultural export products and represents the livelihood of thousands of rural families, but the price trend has been downward since the end of the Coffee Agreement and the financial viability of production is frequently questioned. Faced with this scenario, the country has been entering the recent specialty coffee market as an alternative to improve the price through the production of a higher quality bean. Currently, there is no clarity in the country about the economic characteristics of this market nor an objective definition of specialty coffee that would allow this analysis to be carried out. Therefore, this paper focuses on determining a statistical price criterion and based on this, segmenting the Colombian green coffee export market between differentiated coffee and commercial coffee, seeking to understand its size and evolution in the last decade. The results of said exercise show that the segment of differentiated coffee is small compared to commercial coffee, reaching a 13.59% share for the year of maximum value. Although, there is a continuous growth of the segment in absolute values for all the years analyzed. Additionally, regressions were carried out that show a negative correlation between the increase in price and the decrease in tons exported for the general market. This is relevant for the expectations that a large coffee producer such as Colombia may set for this market.