Examinando por Materia "TRABAJADORES DE LA INDUSTRIA AUTOMOTRIZ"

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    Estrategias para impulsar la adopción de tecnologías en una empresa comercial de vehículos
    (Universidad EAFIT, 2023) Ballesteros Torres, Juan David; Ortega Álvarez, Ana María
    This analysis focuses on improving the adoption of technologies in the commercial area of new vehicles in Autolarte S.A.S. Four specific objectives are defined: characterize the available technological tools, identify causes of low adoption, define indicators to measure use and propose action plans to improve adoption progressively. Quantitative data provided by 116 individuals were collected. This data provided insights into the availability, features, and current adoption of technology tools. Causes of low adoption were evaluated and measurable indicators were established to evaluate its use. Results-based action plans and approaches were designed to train, simplify and motivate employees in the effective use of these tools. Four technological tools were identified, with key functionalities and a scope that covers the entire sales force. 20% of employees do not use these tools due to lack of training, difficulties of use and lack of incentives. Five indicators were defined to measure the use of these tools. The complete understanding of the available tools, the identification of barriers to their adoption and the definition of indicators to evaluate their use are essential to improve the adoption of technologies in Autolarte S.A.S. The proposed action plans, aimed at training, simplifying and motivating employees, are expected to drive a 20% increase in the adoption of technologies, which will translate into greater efficiency and customer satisfaction in the area of new vehicles.