Examinando por Materia "T-shirts"

Mostrando 1 - 2 de 2
  • No hay miniatura disponible
    Ítem
    Benchmarking methodology on lean manufacturing in the apparel industry
    (Fraunhofer-Verlag, 2011-01-01) Juan Gregorio, A.P.; Victoria Eugenia, B.H.; María Jimena, R.M.; Juan Gregorio, A.P.; Victoria Eugenia, B.H.; María Jimena, R.M.; Universidad EAFIT. Departamento de Ingeniería de Producción; Gestión de Producción y Logística
    This project provides the methodology to apply a Benchmarking approach between different companies in the apparel sector, the aim of the project is to evaluate the implementation degree of Lean manufacturing in their productive processes, specifically companies that produce blue jeans, T-shirts and polo shirts. This industry sector is very developed in the city of Medellin and it is one of the most dynamic industries, hence the interest in evaluation. For the Benchmarking methodology development, a questionnaire is needed to be constructed and applied in different companies in the city, the most important result was that, the implementation of Lean manufacturing techniques are not widespread among the industry and only those with big experience as exporters or international brands licensees are more advanced in their application and development.
  • No hay miniatura disponible
    Ítem
    Motivaciones de compra de camisetas en jóvenes centeniales en la ciudad de Pereira, Colombia
    (Universidad EAFIT, 2023) Buitrago Bedoya, Omar; Koock Obando, Mauricio; Agudelo Calle, Alejandro; Londoño Vélez, Natalia
    This research focuses on the motivations that influence the T-shirts purchasing decisions of young centennials. The perspectives and experiences of ten students from 14 to 19 years old, belonging to socioeconomic strata 1, 2 and 3, from nine Educational Institutions in Pereira, Colombia, are explored. The methodological approach is qualitative and exploratory, using semi-structured interviews to collect data. The results highlight the importance of comfort, durability and personal style needs as key factors in the choice of t-shirts for this demographic group. Likewise, the investigation into the emotional aspects allowed us to identify the sensation of sensory reward when acquiring a garment, linked to feelings of happiness and gratification. Socially, an identification with groups, a search for authenticity and an expression free of labels was observed, which becomes a significant purchase motivation. These findings reveal a complex intersection of motivations that guide the purchasing decisions of the population studied.