Examinando por Materia "T-shirts"

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    Benchmarking methodology on lean manufacturing in the apparel industry
    (Fraunhofer-Verlag, 2011-01-01) Juan Gregorio, A.P.; Victoria Eugenia, B.H.; María Jimena, R.M.; Universidad EAFIT. Departamento de Ingeniería de Producción; Gestión de Producción y Logística
    This project provides the methodology to apply a Benchmarking approach between different companies in the apparel sector, the aim of the project is to evaluate the implementation degree of Lean manufacturing in their productive processes, specifically companies that produce blue jeans, T-shirts and polo shirts. This industry sector is very developed in the city of Medellin and it is one of the most dynamic industries, hence the interest in evaluation. For the Benchmarking methodology development, a questionnaire is needed to be constructed and applied in different companies in the city, the most important result was that, the implementation of Lean manufacturing techniques are not widespread among the industry and only those with big experience as exporters or international brands licensees are more advanced in their application and development.
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    Camisetas casuales masculinas en Medellín : estudio de atributos valorados y disposición a pagar
    (Universidad EAFIT, 2025) Builes Agudelo, Nicolás; Palomino Agudelo, Alejandro; Ceballos Ochoa, Lina Marcela
    This thesis analyzes the perceived value of men’s casual t-shirts among millennial men in Medellín belonging to socioeconomic strata 4, 5, and 6. The research arises from the need to understand how this segment evaluates functional and symbolic attributes when making purchase decisions and defining their willingness to pay. Although studies on fashion in Colombia exist, research on men’s fashion remains limited, which justifies the focus of this work. The general objective is to assess the perceived value of casual t-shirts by identifying the most relevant attributes and their influence on willingness to pay a premium. To achieve this, a descriptive quantitative approach was employed. An initial exploratory pre-test with 37 men was conducted to identify key functional and symbolic attributes, which informed the design of a survey administered to 201 participants. The analysis included descriptive techniques. The results indicate that functional attributes—comfort, material quality, fit, and design—carry greater weight than symbolic ones in purchase decisions. However, self-expression of personal style and emotional reward emerged as relevant symbolic attributes. It is concluded that functional attributes form the foundation of perceived value, while symbolic attributes influence decisions within specific segments.
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    Motivaciones de compra de camisetas en jóvenes centeniales en la ciudad de Pereira, Colombia
    (Universidad EAFIT, 2023) Buitrago Bedoya, Omar; Koock Obando, Mauricio; Agudelo Calle, Alejandro; Londoño Vélez, Natalia
    This research focuses on the motivations that influence the T-shirts purchasing decisions of young centennials. The perspectives and experiences of ten students from 14 to 19 years old, belonging to socioeconomic strata 1, 2 and 3, from nine Educational Institutions in Pereira, Colombia, are explored. The methodological approach is qualitative and exploratory, using semi-structured interviews to collect data. The results highlight the importance of comfort, durability and personal style needs as key factors in the choice of t-shirts for this demographic group. Likewise, the investigation into the emotional aspects allowed us to identify the sensation of sensory reward when acquiring a garment, linked to feelings of happiness and gratification. Socially, an identification with groups, a search for authenticity and an expression free of labels was observed, which becomes a significant purchase motivation. These findings reveal a complex intersection of motivations that guide the purchasing decisions of the population studied.