Examinando por Materia "Sustainable brand"

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    Propuesta de marca sostenible para Immunotec Colombia
    (Universidad EAFIT, 2022) Ballén Pardo, Beatriz; Muñoz Molina, Yaromir
    Sustainability is currently becoming a relevant issue in companies, for today’s leaders it is very important to think about durability, they consider that they can be the change that the world needs at this time. Providing guidance to Immunotec Colombia will guide them to develop their own sustainability brand and will help them to guide the operations until the management, build a new culture, re-designs the strategy, and get on the sustainable road.