Examinando por Materia "Subsidio de vivienda - Pereira (Risaralda - Colombia)"

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    Estrategia comercial para la aplicación efectiva de subsidios familiares de vivienda en familias de estratos uno, dos y tres en Pereira
    (Universidad EAFIT, 2017) Bedoya Márquez, Germán; Hoyos Villa, Óscar Alberto; Uribe de Correa, Beatriz Amparo
    This study analyses the process of the purchase of housing of low income families through subsidies granted by Comfamiliar Risaralda, which considers the factors that affect the processes of application, allocation and acquisition of housing by these families -- The analysis begins with a literature review that shows the existing conditions that support the housing policy for low income families in Colombia -- It also shows how this policy is a replication of programs that have been applied in countries such as Brazil, Peru, Argentina and Chile -- Then, a statistical analysis was carried out of the subsidies granted from 2000 to 2016 -- To complete the analysis, are given the results of the information gathered by means of 10 focus groups that were attended for 105 people that received subsidies in 2014, from de Comfamiliar Risaralda, between 2015 and 2016 -- From the analysis emerged aspects such as mortgage credit amount, programmed savings, the information of the process and the allocation timing, as critical factors that complement the purchase process -- This analysis ends with the definitions of the following concepts, which must be taken into account to generate a complete commercial proposal including strategy, marketing, consumer behavior, market segmentation and brand positioning that permit to increase the effectiveness of the subsidies application for low income families that are members of Comfamiliar Risaralda