Examinando por Materia "Snacks"
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Ítem Diseño del plan de mercadeo para la empresa Vector Foods S.A.S. Planteamiento para la marca MonteRojo y plan de acción para la activación del canal tradicional en el mercado colombiano(Universidad EAFIT, 2022) Moreno Ángel, Carolina; Carmona Garcés, Isabel CristinaThis document proposes a plan to be executed by the company Vector Foods S.A.S., for the development of marketing activities that successfully get to position its gourmet snacks brand in the traditional channel in the Colombian market. It is based on the selection of the target market from the application of economic, cultural, legal and the variables of the snack market. Afterwards, an analysis of the product is carried out in the target market, where a characterization of the strengths, weaknesses, opportunities and threats of the brand in the market is made, a description of the market niche, the competition, focused on the traditional channel, looking for an approach to the price and communication strategy, which should be carried out by the company in order to position the MonteRojo brand in the traditional channel in the Colombian market.Ítem Diseño del plan exportador para la empresa Vector Foods SAS(Universidad EAFIT, 2020) Betancur Calle, José Ricardo; Henríquez Díaz, Ángela María; Uribe de Correa, Beatriz AmparoÍtem Plan de emprendimiento con énfasis en mercadeo(Universidad EAFIT, 2024) Echeverria Blanco, Cynthia Alejandra; López Molano, María Elisa; Henríquez Díaz, Ángela María; Franco Ruiz, CamiloÍtem Retail en el canal tradicional : una mirada a las actitudes frente a los snacks en las tiendas de barrio de Medellín(Universidad EAFIT, 2022) Mejía Cogua, Roger David; Acevedo Mejía, Érika Cristina