Examinando por Materia "Smartphone"

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    Ítem
    Aplicaciones de teléfonos inteligentes en psicología. Posibilidades y limitaciones para el desarrollo de la salud mental. Un estado del arte
    (Universidad EAFIT, 2018) Zapata González, Carolina; N/A
    The landscape of mental health through mobile applications represents a major challenge for professionals, users, patients, application developers and governments, in order to improve the quality of life and mental health In the world, to have a health system more integrated and with an increasing global reach -- In order to describe the literature review of the use of mobile applications in mental health, the selected articles were organized and then categorized on a bibliografy index card that facillitated the descriptive analysis of the researchs -- This paper presents four categories that allow, first, to make a conceptual delimitation of the subject to be investigated -- Second, there are possibilities and limitations in the use of technologies such as mobile mental health applications -- Third, understand the role that organizations and the regulatory framework fulfill in the field of mental health and new technologies -- Finally, point out scientific evidence derived from diverse assessments associated with mental health applications that allow to describe the trends, uses and functionality of new technologies applied to mental health potential improvement
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    Ítem
    Proceso de decisión de compra de vestuario casual femenino a través del celular
    (Universidad EAFIT, 2024) Williamson Palacio , Sara; Hoyos Bustamante, Samuel; Agudelo Calle, Jhonny Alejandro; Restrepo Reyes, Natalia
    Mobile phones play a central role in the purchasing decision process worldwide. In the fashion sector, consumers use these devices to discover, evaluate, and acquire clothing. One of the most significant segments of this industry is women's casual wear, which has gained followers over the years. The aim of this study is to describe the purchasing decision-making process for women's casual clothing from a smartphone, targeting women between 24 and 44 years old, belonging to socio-economic strata 4 to 6 in the city of Medellin. This is a qualitative exploratory study that conducted 12 semi-structured interviews in June 2023. It was found that mobile phones are frequently used by consumers to purchase casual clothing. Instagram was the most used social media platform to discover and make purchases. The likelihood of making a purchase increases on websites with features such as visually appealing content, easy and responsive interaction, segmented and categorized search options, and transparent, clear information about the purchasing process. It is concluded that interacting with social media allows consumers to engage with advertisements and promotions, motivating them to visit shopping websites and make purchasing decisions.