Examinando por Materia "Small and Medium Enterprises"

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    Guía de implementación para el diseño y comunicación de la estrategia sostenible para pequeñas y medianas empresas en Colombia
    (Universidad EAFIT, 2024) Mesa Jaramillo, Natalia; Henao Alarcón, Mariana; Salazar Quintero, María Clara
    This study was born out of the needs of SMEs in Colombia to place sustainability at the center of their strategy. For this reason, a practical methodology was developed so that small and medium-sized enterprises in the country can design and communicate their sustainable strategies, responding to environmental and market trends. This serves as a competitive advantage, allowing them to respond to environmental and market trends and needs, accelerate their involvement in sustainability conversations, face challenges and opportunities to grow their business lines with sustainability aspects, improve productivity, as well as meet current and future requirements from authorities, regulators, or other stakeholders, and make decisions considering their sustainable strategy. This methodology can also be implemented by large companies interested in the development of some of their stakeholders, such as suppliers, business partners, customers, and strategic allies or joint ventures. The methodology used to carry out this study was based on bibliographic consultation and systematic literature review on the current barriers that SMEs face in designing and implementing their sustainable strategies, the topics that are most important for this type of company around sustainability, and the tools available in the environment. With the collected inputs, the methodology was constructed, which was validated by sustainability experts through structured interviews.