Examinando por Materia "Situational analysis"

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    Ítem
    Análisis situacional de Supermercados Mi Canasto
    (Universidad EAFIT, 2021) García Gómez, Gerson Daniel; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz Amparo
    Objective: To elaborate a situational analysis of the grocery store chain Mi Canasto. Conceptual frame of reference: The main conceptual axis of the situational analysis focuses on the understanding of what strategy is, the tools used to analyze the external and internal sectors, to then generate the situational analysis that allows the identification of the development strategies. Methodology: Based on previous theoretical models, we first collected information through semi structured interviews to experts. Afterwards analyzed how the external sector behaves making use of the previously collected data. Then analyzed the internal side of the organization and finally concluded elaborating the situational analysis. This will enable the development of specific strategies to successfully compete in the market.
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    Ítem
    Estrategia para la expansión de la empresa Ingeniamos : Ingeniería y Mantenimiento S.A.S.
    (Universidad EAFIT, 2023) Cárdenas Delgadillo, Sergio Fabián; Taborda Araque, Julián Andrés; Uribe de Correa, Beatriz Amparo
    The general objective of this research was to design the strategy that will allow microenterprise INGENIAMOS: INGENIERIA & MANTENIMIENTO S.A.S., a profitable and sustainable growth. To this end, the methodological design used: The qualitative approach, documentation as a secondary data collection technique and the in-depth sessions or focus groups, as a primary data collection technique. An exhaustive analysis of the company's situation was carried out, based on this a diagnosis was made using the SWOT matrix. After studying the corporate objectives provided by the company, several strategies were analyzed and the most convenient one was chosen. Finally, a format was designed to provide control and monitoring the proposed strategy. The investigation carried out revealed, that the growth of Ingeniamos presented in the corporate report of the last few years, did not report growth; therefore, the company must necessarily grow. The work concluded with the design of the strategy: Empowerment of the current business - New business models; and with the design of basic operational decisions, which will ensure the adequate implementation of the strategy.