Examinando por Materia "Sectores culturales"

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    Ítem
    Gestión de activos intangibles de propiedad intelectual para los sectores culturales y creativos
    (Universidad EAFIT, 2024) Riatiga Ibáñez, Julián David; Uribe de Correa, Beatriz Amparo
    The proper management of intangible intellectual property assets is essential for the success of the business models of any agent in the cultural and creative sectors. This thesis analyzes the importance of understanding how to manage, organize, and utilize intangibles, focusing on intellectual property and its different branches, specifically copyright and industrial property. Current public policies that allow effective management of intellectual property and the needs of agents in the cultural and creative sectors are examined. Finally, possible strategies are proposed to manage intellectual property intangible assets.