Examinando por Materia "Sector inmobiliario - Bogotá"

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    Estudio sobre la implementación de modelos de innovación empresarial en el sector inmobiliario en la ciudad de Bogotá
    (Universidad EAFIT, 2018) Rincón Fajardo, Carlos Eduardo; Bedoya Velásquez, Beatriz Eugenia; Uribe de Correa, Beatriz Amparo
    The need to innovate by organizations generating new products or services is fundamental for the development of markets and business strengthening -- This need extends to companies in all economic sectors -- However, there is little specialized research on innovation in companies in the real estate sector, a sector whose growth is of fundamental importance in the economic development of all countries -- This research sought to identify how important it is for these organizations the implementation of innovation and establish the position of companies regarding the incorporation of innovations that contribute to the achievement of organizational objectives -- In this way, the different activities, types and models of innovation carried out in real estate companies were analyzed through an exploratory study, applying instruments such as surveys and qualitative semi-structured interviews -- The research helps identify which innovation activities are being carried out by companies in the real estate sector, the different types of innovation they apply and the innovation models they are approaching -- The data collected made it evident that the sector, in general, does not have innovation models formally implemented, although innovation is considered a necessity for organizations, it is managed as a series of isolated actions that keep companies in a position of followers in innovation topics