Examinando por Materia "Sanciones administrativas"

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    La normativa y regulación aplicables a la publicidad a través de influenciadores en Colombia
    (Universidad EAFIT, 2021) Arango Franco, Felipe; Ceballos Klinkert, Laura
    The rise in popularity of social networks has transformed the way we perceive the world and interact with others. Influencers have capitalized on this phenomenon by forming online communities that trust them and value their opinions. Meanwhile, companies have noticed this and therefore began to promote their products through said users and, as a result, have turned social media advertising into a highly profitable and competitive industry. The absence of a clear regulation and active monitoring of such ads, as well as the high level of competition among the various influencers, contributed to numerous cases in which misleading advertisements issued by influencers have harmed consumers. The present article explores the way in which influencer advertising is regulated in the Colombian legal system, as well as the cases in which these individuals could be sanctioned by the SIC for misleading advertising. That is, in order to identify whether or not there is a need to explicitly regulate advertising through influencers in Colombia.