Examinando por Materia "Sales channels"

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    Ítem
    Modelo de pérdidas y ganancias para obtener la rentabilidad por cliente y por canal
    (Universidad EAFIT, 2021) Aranda López, Mayra Alejandra; Orozco Echeverry, César Augusto
    The growing uncertainty of local markets presents challenges of interest to all companies. It is for this reason that it is necessary to have tools that help to analyze the profitability that customers bring to companies. In this essay an investigation on Business Profitability was developed. The implementation of a tool is proposed through which the Company´s Profit and Loss Statement is obtained (a Mass Consumer Multinational), by Client-Channel to Gross Margin. This is in order to facilitate decision-making, especially by the commercial and financial team. Thanks to the results found, opportunities were detected in some clients that, if implemented, would bring benefits for the company, reducing costs and expenses, and increasing profitability.
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    Ítem
    Retos y desafíos de las grandes empresas colombianas del sector retail en la consolidación de los canales de ventas digitales
    (Universidad EAFIT, 2022) Montoya Jiménez, Andrés David; Higuita Olaya, Daniel; Tamayo Bastidas, Carolina
    In a growing Colombian economy and in the midst of different accelerated processes of digital transformation, large companies dedicated to the retail mass consumption sector, frequently have to face different challenges to be able to consolidate their digital sales channels. This is how, the present study sought to establish and describe the challenges and characteristics of these channels inside these organizations, thus their structures. Through a descriptive-research with mixed methodology, it approached leaders and experts of the industry with semi-structured interviews and validating surveys, mainly finding two type of structures and a set of challenges and treats in common, where the Covid-19 pandemic, the support of the upper management and the obstacles with logistics consolidated as the a higher impact challenges for these companies. Finally, this study let the door open towards new investigations that could tackle new and emergent categories such as the consolidation and maturity of the marketplaces formats and the possibility of a new study that allows us to understand the entire ecosystem once have been exhausted the consequences of pandemic outbreak.