Examinando por Materia "STEM1 careers"

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    Intervención comportamental tipo nudge para aumentar la participación de las mujeres en vacantes de tecnología e informática
    (Universidad EAFIT, 2023) Marín Pareja, Erica Yohana; Montoya Jaramillo, Salomé
    Objective: to increase women's applications for specialised IT vacancies published on the Comfama Employment Service platform through nudge, reducing ambiguity in the structure of the vacancies, attaching a message of inclusion, and reinforcing role models. Method: a quasi-experimental study was conducted in a real environment with ex ante - ex post measurement and a non-probabilistic convenience sample. During 4 weeks, the structure of a total of 10 vacancies published in the Comfama Employment Service for the month of October 2023 was modified, assigned to the Specialised IT Connector, where a message of inclusion was added to the headline of the vacancy, information such as the name and salary range was included and the publication was replicated in the advertisement on the Comfama Employment social networks. Methodological tools from the Easy, Attractive, Social, Timely (EAST) model were used to reduce ambiguity in the structure and information of the vacancies and to reinforce role models with women in IT positions. Result: during the month of October 2023 there was a 14% participation of women in contrast to the month of August and September of the same year, where the participation was 8%. In addition, 51% male participation was achieved, compared to 42% in August. Conclusions: By reducing ambiguity in the structure of the vacancies, providing necessary information plus the accompanying message of inclusion and reinforcing role models, it was possible to increase the participation of women by 6 percentage points in October 2023 compared to August and September 2023. In addition, the intervention does not affect male participation, as it even increased male participation by 9 points over August.