Examinando por Materia "SERVICIO AL CLIENTE - EVALUACIÓN - COLOMBIA"

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    Motivadores para elegir al hotel Barikoke como destino turístico en Colombia
    (Universidad EAFIT, 2026-01-14) Lince Gómez, Laura; Bilbao Rueda, Laura; Mejía Gil, María Claudia; Gaviria Rincón, María José
    Although a wide variety of studies related to tourism have been identified, few have focused on the motivations behind tourist choices in the municipality of Moñitos, Córdoba (Colombia). This qualitative study was conducted through 16 semi-structured interviews aimed at identifying and exploring the motivations, expectations, and experiences related to tourism in this municipality, and specifically in the Barikoke Hotel. The interviews were carried out with individuals from socioeconomic strata 4 and 5 in the city of Medellín, Colombia. For the purposes of this research, four different profiles were identified: 1. Current Customer (CA): represented by people who have visited the hotel once or several times. Among the main findings for this profile, it can be deduced that this group likes almost everything about the hotel, from its amenities and price to the tranquility it offers. For this reason, they consider it the ideal vacation destination and return whenever possible. 2. Dissatisfied Customer (CD): characterized by people who visited the hotel once and did not have a pleasant experience. Among the main reasons they would not return is its remote location, which makes it time-consuming to reach. Additionally, half of the dissatisfied customers interviewed experienced water and electricity outages and also believe that Barikoke lacks a clear brand identity. 3. Local Visitors (VZ): These visitors are drawn to the municipality by their familiarity with the area, as it aligns with their routines and lifestyles, whether it's walking, exercising, spending time with family, or enjoying quiet activities. For them, the area represents a comfortable and accessible space that allows them to maintain their daily habits, making them receptive to discovering new options as long as they fit their daily life and offer an experience consistent with their expectations. 4. Non-Visitors, Non-Customers, Beachgoers (NVNCM): These visitors are characterized by having little connection to the area and do not consider it in their vacation plans, as they prefer more urban or practical activities. They also perceive Moñitos as a distant destination and are unaware of its advantages.