Examinando por Materia "SECTOR INMOBILIARIO - INVESTIGACIONES - ANTIOQUIA (COLOMBIA)"

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    Motivadores de compra de vivienda nueva en las ciudades de Medellín, Envigado y Sabaneta
    (Universidad EAFIT, 2019) Martínez Monsalve, Daniela; Mejía Gil, María Claudia
    This research paper arose from the interest to explore how the motivators of the process of decision to purchase new housing of socioeconomic strata 4, 5 and 6 operate in buyers between 25 and 65 years, in the cities of Medellín, Envigado and Sabaneta. Thus, we sought to contribute to the knowledge that companies in the construction sector have about the factors that motivate the purchase of new housing, in order to identify the needs of today's buyer. With the aim of achieving this objective, it was important to know the current trend of the sector, both in terms of supply and demand, and for this a qualitative methodology was proposed and developed through in-depth interviews with people who had the opportunity to buy new housing in projects of the areas of interest considered and with advisors of the business booths who sell these properties. In this sense, the observation technique was used, and took place in different sales rooms of the real estate sector at the time of the closing of some buyers' deals. The research helped, among other things, to identify that the behavior of buyers of new housing in the evaluated sectors has been transformed: housing is no longer acquired only to inhabit it, but as an investment. Now, since this is such an important process that presents a high level of involvement for today's buyer, it could be thought that price would be the determining attribute of purchase; however, the research found that location and the professional group in charge of the construction of the property are the main motivators of purchase at the time of doing it.