Examinando por Materia "Ropa para yoga"

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    Factibilidad para la creación de una empresa productora y comercializadora de ropa deportiva para yoga con exportación a Estados Unidos
    (Universidad EAFIT, 2022) Díaz Lizarazo, Andrea del Pilar; Cortés Prieto, Lina Juanita; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco Javier
    The present study was carried out with the objective of determining the feasibility for the creation of a company that sells sportswear for the practice of Yoga, made in Colombia with sustainable materials, for export to the United States. The approach of this undertaking arises due to the increase in the demand for sports equipment for yoga in recent years, as well as the notable growth of the sustainable clothing market. Likewise, the origin of the project derives from the personal taste of the entrepreneurial team for Yoga and fashion. For its development, studies of the environment and the sector were carried out using the PESTEL tool, analyzing the political, economic, social, technological, ecological, and legal environment that influences the creation of the company. Additionally, a market study was carried out analyzing the 4Ps, through a survey of the target population; from which the demographic characteristics of the target population and its geographic location in the United States were concluded; the type of garments to be marketed and the sales channels were defined. Likewise, through the market study, the maximum and minimum price ranges to be studied, the frequency and the volume of potential consumption are subsequently determined. On the other hand, a technical study was carried out to define location, size, inventory levels and processes, through said study, the operation of the maquila that will manufacture the products under the company's guidelines were also defined. Additionally, an administrative and organizational study was prepared in which the type of personnel required, their profiles and salary were defined, as well as the mission, vision, corporate values, and organization chart of the company. Also, a legal study was carried out to analyze the local requirements for the creation of a company, as well as the process of exporting to the United States. And finally, a financial study was carried out to calculate budgets, projected financial statements and net cash flow, in which, derived from the analysis of figures and indicators, in different operating scenarios, it was concluded that the project is viable, profitable, and feasible.