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Publicación Caso empresarial : Cargaya – una startup en búsqueda de financiamiento de venture capital(Universidad EAFIT, 2024) Cabezas Valencia, Helen Usney; Aguilar Coronado, Jilma; Calle D´Alleman, Jorge AlbertoThe vision of CargaYa is to create an innovative platform that connect independent carriers with transportation companies, facilitating cargo and payment management, and promoting sustainable growth in the sector. The company’s commitment goes beyond mere commercial transactions, as it offers additional resources such as training and financing to improve the quality of life of carriers and contribute to the development of a more environmentally friendly vehicle fleet. This study of business case not only highlights the history and achievements of CargaYa, but also provides valuable guidance for other startups seeking capital through investment rounds. The objectives of this case study were focused on evaluating the financial parameters necessary to access venture capital and validate the financial due diligence model; in addition, tools were provided for financial metrics analysis and evaluating the company's position for capital raising. The CargaYa case included a relevant teaching plan for both graduate and undergraduate programs in areas such as venture capital, entrepreneurship, corporate finance, accounting, and business economics. Its comprehensive approach and positive impact on the business ecosystem made it an inspiring example of how technology can transform and improve traditional sectors such as cargo transportation.