Examinando por Materia "Restaurant Industry/Sector"

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    Caso de estudio : internacionalización El Rancherito
    (Universidad EAFIT, 2024) Mira Mora, Yisell Nallive; Salazar Salazar, Sandra Milena; Pineda Guevara, Andrés Felipe; Waserman Álvarez, Jean Paul
    This study case analyzes the international expansion of a Colombian restaurant business into the United States. It will examine in detail the process of opening a new location, considering the key marketing, financial, and operational factors that determine the success or failure of the investment. The study will include an investment valuation and the construction of essential financial indicators for this type of project, providing a deep understanding of the challenges and opportunities Colombian companies face when expanding to new markets, and offering valuable information for future entrepreneurs and companies seeking to grow internationally.