Examinando por Materia "Responsabilidad social corporativa"
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Publicación A regulatory approach to ESG strategies for small and medium-sized enterprises(Universidad EAFIT, 2022) Gómez Mesa, Daniel; Navia Rojas, Camilo Antonio; Mejía Lara, María JoséPublicación Corporate social responsibility and cost of equity : evidence from Latin America(Universidad EAFIT, 2022) Castellanos Rios, Santiago; Gaitán Riaño, Sandra ConstanzaÍtem Corporate social responsibility in the context of institutional and organizational change in the Colombian financial sector(Universidad EAFIT, 15/12/2010) Guillermo Murillo Vargas; Carlos Hernán González Campo; Héctor Augusto Rodríguez Orejuela; Profesor de la Facultad de Ciencias de la Administración, Universidad del Valle, Cali; Doctor en Administración de la Universidad EAFIT, Medellín-Colombia. Magíster en Ciencias de la Organización de la Universidad de Valle, Cali-Colombia. Especialista ePublicación Diagnóstico para la sostenibilidad empresarial : una herramienta para contribuir a la generación de valor compartido en Colombia(Universidad EAFIT, 2025) Torres Gutiérrez, Juan Felipe; Álvarez Delgado, SusanaThis thesis aims to develop a methodological tool to support Colombian private-sector companies in transitioning towards sustainable business models through the integration of strategies focused on creating shared value. Based on a literature review and a comparative analysis of thirteen national and international certification standards, a diagnostic questionnaire was designed comprising five key dimensions: governance and sustainable strategy, environmental management and resource efficiency, human capital and labor practices, social impact and community engagement, and innovation and shared value creation. The questionnaire enables organizations to identify their maturity level in sustainability, assess organizational strengths and gaps, and receive specific technical recommendations per dimension. The research is grounded in a robust conceptual framework that interconnects corporate social responsibility, sustainability, social enterprise, and shared value creation, demonstrating their mutual reinforcement and relevance to the Colombian business context. As a result, the study delivers a practical, flexible, and context-sensitive tool applicable to both large corporations and small and medium-sized enterprises. This proposal aims to bridge the gap between sustainability discourse and its real-world implementation, contributing to the transformation of traditional business models into more inclusive, responsible, and resilient enterprises.Ítem Incidence of corporate social responsibility practices on the cost of equity: evidence from Colombian companies(Universidad EAFIT, 2020-06-30) Mesa-Jurado, Leidy Tatiana; Rivera-López, Paola Andrea; Román-Buriticá, Melissa María; Correa Mejía, Diego Andrés; Centro Comercial San Nicolás PH; Tann Colombiana S.A.S.; Blackriver Flowers S.A.S.; Universidad de AntioquiaThis study analyzes the effect of corporate social responsibility (CSR) practices on the cost of equity, for Colombian companies that are listed on the Colombian Stock Exchange (BVC, Bolsa de Valores de Colombia) and have produced sustainability reports through the Global Reporting Initiative (GRI), for the period 2012-2016. Using the panel data model for thirty-one companies, it was found that companies which implemented CSR practices and included them on their corporate reports reduced their cost of capital. Furthermore, it was also found that the length of the corporate report, and how unbiased it is, both reduce the cost of equity.Publicación Marketing ecológico : incidencia del empaque biodegradable en el proceso de decisión de compra de productos de la repostería en la localidad de Chapinero(Universidad EAFIT, 2020) Méndez Caicedo, Margarita María; Mejía Gil, María ClaudiaCurrently, there are a number of factors that affect consumers' purchasing decisions for an organic product, an issue that has been investigated because environmental conditions imply the need for goods companies to apply best liability practices social, and to achieve this, applying marketing is important. In this sense, the purpose of the present investigation is to know the incidence of the biodegradable package (includes wraps) in the decision-making process for the purchase of pastry products. The applied research methodology was exploratory qualitative, and the interview was analyzed as an information gathering instrument, which was applied to a total of 17 participants who frequently consume pastry products and were contacted in a medium-high level supermarket in the city of Bogotá. In this regard, it was established that biodegradable packaging does not have a high incidence in the purchase decision, despite the fact that there is a level of knowledge and awareness of the environmental problems it generates. This may happen because the perception of the evaluated consumer is more analytical and rational, which makes us take into account aspects such as price on motivations based on environmental values, a weight that exists the will to buy for this type of packaging.Publicación Modelo de gestión sostenible de relacionamiento comunitario entre la empresa Celsia S.A. y la Comuna 7 de Barrancabermeja Santander(Universidad EAFIT, 2023) Hernández Cabarique, Yurledinson; Restrepo Builes, Bernardo LeónThe investigation entitled: Sustainable Management Model of Community Relations between the Company CELSIA S.A. and commune 7 of Barrancabermeja, Santander, was a study with a qualitative approach, which analyzed the actions of the company CELSIA in compliance with its social responsibility, with the support of its team of collaborators from the Socio-environmental Policy and the Foundation, through of programs that promote the Social, Economic and Environmental dimensions, with community relations in Commune 7, a sector adjacent to the thermoelectric plant, as experiences lived in its organizational functioning. In this way, the programs related to the SDGs were analyzed, under the administrative theoretical approach indicated to solve each purpose based on the research question and each one of the objectives, known as Ethos - Iarse indicators, which works four dimensions namely: Vision and Strategy; Corporate Governance and Management; Social and Environmental, each one develops analysis sub-items aligned to those that govern the Integrated Report. Similarly, an analysis tool or methodology that prevails in CELSIA as a follow-up to sustainability actions, provided by Nilsson, Griggs and Visbeck (2016), which contains a seven-level scale and allowed an approach between the SDGs and their level. compliance; Lastly, the Competitiveness Diamond methodology, in order to be able to more clearly identify the possible alternatives or proposals for programs or projects to be implemented as a social investment. As an input for the research, a Sustainable Management Model for Community Relations was structured, based on the needs registered in its Participatory Diagnosis, typical of Commune 7. Keywords: Model, Sustainability, Social Responsibility, Community Relations