Examinando por Materia "Responsabilidad social"

Mostrando 1 - 11 de 11
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    Acciones público privadas que promueven el emprendimiento social como forma de mitigar el desempleo juvenil en el municipio de La Ceja, Antioquia
    (Universidad EAFIT, 2020) Correa Carmona, Juan Carlos; Irurita Muñoz, María Isabel
    Youth unemployment in the currently economic and social context, in Latin American countries and especially in Colombia, has become a problem that requires special attention on the agendas of governments, especially local governments or municipalities, where it is accentuated much more the phenomenon. The author intends to establish a way to face this problem, based on concepts associated with social and economic development, such as: Human Development, as the guiding principle of the local economy that guarantees democracy, inclusion and the empowerment of human capital and building trust that translates into social capital. The Governance from the practice that is specified in the PPAs (Public-Private Alliances) as a model of Social Responsibility of the actors of the territory, to produce social wealth and Social Economy, which is specified through the promotion and chaining of entrepreneurship from capacities and skills and not only from the productive demand; to finally see an integrated model of Social Development. This work presents an analytical structure of concepts and founded theories regarding human development, especially citing authors such as Manfred Max Neef, Amartya Sen, Joseph Stiglitz, Bernardo Kliksberg and Sergio Boisier, among other actors who compile and direct their studies towards a alternative economy, olso called the third sector. It makes a review of the current situation of employment in Colombia, until reaching the current situation of the young population in the Municipality of La Ceja, thus proposing a reality framework for political and business analysis. Lastly, it establishes an analysis methodology from a conceptual framework and a categorical matrix, which encompasses the concepts, the reality and the social object of development for a locality based on young people. An evaluation of the concepts, based on the assessment of young people from La Ceja, based on their needs according to Max Neef, as well as their vision and relationship with private and public companies, is what is defined as a conclusion and establishes a strategy and political proposal to be followed by a small city that intends to implement the social economy model.
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    Estudio de la demanda potencial del turismo comunitario responsable en Cartagena de Indias
    (Universidad EAFIT, 2018) Parra Martínez, Luis Hernando; Medina, Oscar Eduardo; Betancur Hurtado, Carlos Mario
    This paper presents an analysis related with the viability of the Communitarian Sustainable Tourism (SCT) entrepreneurship in the city of Cartagena de Indias. The research is structured in the following way: Initially, a conceptual review allows a reinterpretation of the notion of TCS within the analytic framework about development. In a second moment, based on a statistical sampling, the research identifies the sociodemographic profile and the expectations of a representative group of European tourists in relation to their level of interest and willingness to participate in alternatives tourism experiences in Cartagena.
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    Un modelo de marketing con causa (cause-related) para el sistema bancario de Irán: un enfoque fenomenológico
    (Universidad EAFIT, 2020-06-30) Valipour, Ali; Noraei, Mahmoud; Kavosh, Kamyar; Universidad Islámica de Azad, sucursal de Ahar
    A pesar de que el concepto de marketing con causa (Cause-Related Marketing) lleva cuatro décadas cursando en la literatura académica de los negocios y del marketing, aún no hay un acuerdo general respecto a la definición, el contenido y el alcance del marketing, particularmente en países como Irán. A este respecto, aunque este artículo examinará y presentará el marco conceptual de esta temática durante su periodo de desarroll inicial, lo que pretende es obtener un modelo conceptual para el marketing con causa en el sistema bancario de Irán. De esta manera, el concepto de marketing con causa será analizado respecto a su origen, evolución, contenido y alcance, así como respecto a varias definiciones bien conocidas. En la primera parte se hace una reseña de la literatura pertinente sobre el tema y se integran los hallazgos de los investigadores precedentes. La segunda sección se elaboró mediante el método fenomenológico y entrevistas detalladas con varios expertos en el sistema bancario. La población de este estudio la constituyen gerentes senior del Banco Keshavarzi y la estrategia de muestro fue no aleatoria, por conveniencia, en la que se utilizaron métodos de muestreo teóricos. A este respecto fueron seleccionados 16 gerentes senior del Banco Agrícola de Irán como muestra estadística para la recolección de datos. Los datos cualitativos se analizaron mediante el software MaxQDA12pro usando codificación abierta y axial. En los resultados se hace una separación del concepto de marketing con causa de otros términos similares o relacionados, y se hace una descripción de varios tipos de campañas de marketing con causa. Finalmente, se usó el método fenomenológico para proveer y asignar las dimensiones y componentes del marketing con causa en el sistema bancario de Irán. El análisis de los resultados de las entrevistas muestra que el marketing con causa en el sistema bancario tiene dimensiones directas (en la dirección, en la economía y en las características de las actividades causales) e indirectas (componentes sociales, científicos, culturales, religiosos y geográficos).
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    Plan de mercadeo para una pyme del sector de servicios de consultoría en Medellín
    (Universidad EAFIT, 2022) Méndez Otálvaro, José Luis; Ruiz Velásquez, Maria Andrea
    The development of the marketing plan for the company Indeleble S.A.S. had the objective of knowing the market trends in sustainability issues with a focus on social issues, to generate strategies to develop actions to offer its services and position itself competitively in the market, making use of the digital resources that the company has to increase its sales. The methodologies and processes that facilitated its execution were: the development of a Pestel analysis, which evaluates the external environment and how it impacts on the business model; an analysis of Porter's matrix, which shows the position in which the company is compared to the competition in the market, a SWOT analysis and a Canvas model, which allow to have more clarity about how the internal and external environment of the company works, also carried out the development of a benchmark as a research methodology for the collection of information. The execution of these methodologies allowed acquiring knowledge about the new trends implemented by the competition to subsequently propose their implementation in the company through the development of strategies and activities within the marketing mix. Finally, topics such as the execution budget, activity development schedule, indicators and lessons learned were addressed. The development of this document is intended to present to the managers of Indeleble S.A.S. a detailed report and a marketing plan proposal for its subsequent implementation.
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    La responsabilidad social de las Bibliotecas
    (Universidad EAFIT, Medellín, Colombia, 2016-10-04) Ocampo Molina, Yamili; Castillo Torres, Marelen; Giraldo Arredondo, Claudia María; Vargas Saenz, Mario Enrique
    ¿Cómo implementar, reforzar y valorar las acciones de responsabilidad social en las bibliotecas y archivos?
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    Sense of belonging, intra-organizational relations and active participation in community development: an analysis of medium-sized manufacturing companies in Mexico
    (Universidad EAFIT, 2020-06-30) Robles Acosta, Carlos; M.A. Alviter Rojas, Laura Edith; Dra. Martínez Rodríguez, Edim; Universidad Autónoma del Estado de México
    Causal relations between sense of belonging, intra-organizational relationships and active participation in community development are analyzed in this article, which is an explanatory investigation. The analytical tool measures sense of belonging, intraorganizational relationships and active participation in community development using seventeen items on a sample of one hundred ninety-three workers from five medium-sized manufacturing companies in Mexico. Results seem to indicate positive causal relations between sense of belonging and intraorganizational relationships, and also between intraorganizational relationships and active participation in community development. This is a contribution for a better understaning of the relationships among the components of organizational culture, organizational citizen behavior and corporate social responsability.
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    Textuality and authorship on Passion of history by Ana Lydia Vega
    (Universidad EAFIT, 2008-12-15) Carlos Cano, Luis; University of Tennessee, Knoxville.
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    Validation of an instrument to measure corporate social responsibility in consumers of Mexico
    (Universidad EAFIT, 2016-09-08) Wendlandt Amezaga, Teodoro Rafael; Álvarez Medina, María Trinidad; Nuñez Ramírez, Marco Alberto; Valdez Pineda, Dina Ivonne