Examinando por Materia "Renting"

Mostrando 1 - 3 de 3
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    Ítem
    Alternativas de obtención de recursos que no generan endeudamiento a la luz de la ley de subcapitalización en empresas Pymes
    (Universidad EAFIT, 2015) Henao Yépes, Laura
    La problemática de la reciente modificación en la ley de subcapitalización (decreto 627 de 2014) y el hecho de que el promedio de las empresas colombianas no tengan acceso a la emisión de acciones o de bonos en la bolsa de valores de Colombia que les provea una forma de capitalizar la compañía, además de recursos propios; ha creado la necesidad de buscar alternativas que no se consideren como endeudamiento y no requieran capitalización, con el fin de que las empresas que poseen ciertos límites de recursos, no se vean en desventaja con las empresas internacionales o nacionales que tengan acceso a capitalización o socios extranjeros
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    Ítem
    Modelo de negocio para la distribución del servicio de renting de vehículos en Medellín
    (Universidad EAFIT, 2020) Robledo Perdomo, Esteban; Restrepo Díaz , David Alejandro; Uribe de Correa, Beatriz Amparo
    The vehicle rental sector has grown considerably in Colombia as a comprehensive proposal that covers the needs of people, companies and society in the financial and environmental fields and in the field of mobility, among others. It is a global trend of consumption that consists of paying for the use of certain products and services regardless of the property on them, and it is on this characteristic that the potential for the development of rent is found in a country in which property over things have more relevance. In this sense, it is essential to create penetration strategies for the Colombian market, understand the characteristics of consumers, their attributes and expectations, and implement value proposals for their distribution that cover the needs for alternative mobilization to ownership of vehicles. This work presents the stages in which a business model was developed to implement a rental distribution channel in Medellín, which connects the demand and supply of vehicle leasing services and contributes to the development of the sector and the generation of value for people, companies and society.
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    Ítem
    Plan de mercadeo Retiro Cabin
    (Universidad EAFIT, 2022) Bedoya Gallego, Nelson Antonio; López Moreno, Martha Cecilia
    A marketing plan defines and highlights the relevant aspects within the proposal of a service or product, in order to guarantee an efficient development in the capital investment of the company or other investors, thereby making the marketing plan the main traceability of viability within a strategic plan. With this in mind, the Retiro Cabin research project seeks to build a specific market niche for the permeation of a deluxe product with the ecological experience offered by the municipality of El Retiro, Antioquia, led by the company Cuartoplano. Thus, the project starts from the strategic and systematic study of the context in application of the PESTEL and DOFA Matrix, emphasizing the impact of these factors on the viability of the project, hence the research accentuates the main aspects of the product and compares it within the market, facilitating an effective work perspective within the selected market segment. From there, it is intended to generate market strategies focused on the marketing mix ensuring consumer loyalty under a business model that allows profitability for the company and its owners, where Retiro Cabin represents an experience from the aesthetic, ecological, comfortable and deluxe, in one of the most exclusive sectors of Antioquia.