Examinando por Materia "Redes sociales - Negocios"

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    Una mirada al mercado de venta y compra de calzado femenino en internet
    (Universidad EAFIT, 2017) Cardona Acosta, Paula Andrea; Botero Salazar, Verónica Alejandra; Martínez Otero, Misael; Muñóz Molina, Yaromir
    This work adresses the characteristics and individualities of the marketplace for buying and selling goods over the Internet, specifically as relates to women’s footwear -- To do this, the results of descriptive research carried out with 384 buyers and non-buyers of women’s footwear were analyzed in depth, along with three in-depth interviews with these customers to understand their willingness to purchase, identify the most extensively used websites for purchasing and selling women’s footwear in Colombia, and identify the drivers and barriers for purchasing shoes over the Internet -- The results obtained will be of great interest for the owners and leaders of on-line sales systems and for potential customers interested in buying shoes over the Internet -- They will also be relevant for companies that wish to get started in the world of e-commerce