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    La publicidad engañosa en Colombia : mecanismos de reparación de los consumidores y responsabilidad de los sujetos involucrados
    (Universidad EAFIT, 2020) Soto Salazar, Sofía; Gómez Franco, María del Carmen; Aramburo Calle, Maximiliano Alberto
    Misleading advertising is a restrictive practice, prohibited by the Colombian law, which aims to mislead, deceive or confuse the consumer, when advertised products and services do not comply with the conditions offered; causing a negative impact on consumers and the market. The present work seeks to define the relevant concepts in terms of misleading advertising, by determining and analyzing the legal tools that consumers have when they are affected by such a restrictive practice in Colombia. Although it will analyze the concept of damage in misleading advertising and the legal responsibility of the subjects involved. Likewise, we will analyze in an abstract and concrete way the regulation of misleading advertising and the most important legal mechanisms enforced in countries such as Spain and the United States, in order to understand how this phenomenon is regulated in these countries to propose criteria that allow consumers to be protected in a more efficient way against misleading advertising in Colombia. Finally, this work will consider into account the implications and effects of social media and influencers on the commission of this restrictive practice.