Examinando por Materia "Reciclaje textil"
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Ítem Aspectos que influyen en la decisión de compra de vestuario fabricado a partir de materiales reciclados(Universidad EAFIT, 2023) Betancur Rendón, Diana Milena; Díaz Muñoz, Lina María; Mejía Gil, María ClaudiaÍtem Plan de mercadeo para la empresa Slow(Universidad EAFIT, 2024) Torres Aguirre, María Alejandra; Henríquez Días, Ángela María; Mejía Gil, María ClaudiaThe textile industry comes to society as a driver of the economy, but with changing trends and unbridled production, it also comes as a generator of waste, debris and negative impacts on the environment. Slow, a B2B2C company, was born from the lack of knowledge on the part of people and companies about the proper management of textile waste, seeking to be their best ally in the collection of waste, transforming it, reintegrating it into the chain, and, finally, raising awareness about this industry. Therefore, this work studies fast fashion, its beginnings, the changes and the impact it causes on society and the environment, as well as the proposal of slow fashion as an alternative to mitigate these impacts, starting from a society that is increasingly aware of the processes of companies, their raw materials and their commitment to the environment. In this way, a qualitative research will be carried out with small, medium and large textile industry companies in the city of Medellin, with the aim of analyzing their brand philosophy, processes, generation and management of waste, as well as their knowledge of regulatory laws. With the above, it is expected to have information about the awareness of these companies regarding the products they make and their impact; the strategies or alternatives for the waste they generate; their knowledge and clarity about the laws that will begin to govern around this issue; and, finally, their willingness to pay for a waste collection service taking into account the new regulations.