Examinando por Materia "Razonamiento"

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    Ítem
    Emoción y razón en la decisión de compra en restaurantes de lujo
    (Universidad EAFIT, 2022) Mejía Orozco, María Paulina; Manrique Tisnes, Horacio
    Objective. To determine the influence of the emotion-reason relationship in a group of people from Medellin, who are between 18 and 28 years old, when making purchase decisions in high-class restaurants. Method. The type of research was also a qualitative study with a cross-sectional scope, and a phenomenological-hermeneutic investigative approach. Results. During the analysis of results, it was possible to identify 7 categories (emotion, prices, company, services, motivation, relevant factors and consumer experience) and 32 subcategories, and from them the data structure could be created. Conclusions. It is suggested that the purchase decision is largely influenced by the emotional factors of the subject, these being the most relevant to make a decision, generate a concept or perform an action. On the other hand, rational processing is influenced by emotions and this in turn generates new emotional responses in the subject, which allows a purchase decision to be generated.
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    Ítem
    ¿Qué es la argumentación práctica?
    (Universidad EAFIT, 2017-10-31) Gómez, Julder; Universidad EAFIT