Examinando por Materia "ROLES SEXUALES"
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Publicación Estrategias de diversidad, equidad e inclusión en la cultura empresarial y la proyección de marca en Colombia(Universidad EAFIT, 2025) Gutiérrez Castelblanco, Juan Daniel; Mejía Restrepo, María Claudia; Restrepo Diaz, David AlejandroCurrently, more and more companies consider diversity, equity, and inclusion (DEI) as a strategic focus both within and outside their organizations. These dimensions are integrated into their communication and brand projection. Furthermore, there is a global business trend towards creating specific groups for each community, for example, for the LGBTIQA+ community, in order to promote a culture of inclusion and tolerance as the foundation of organizational culture. In some companies and multinationals, these initiatives have shown successful results; however, in Colombia and Latin America, such groups are often scarce or nonexistent, and attention to this need is often limited to superficial actions. This research aims to identify the key aspects that a company must consider when implementing diversity, equity, and inclusion strategies within its organizational culture, and how these strategies relate to the vision and business objectives, as well as brand projection and its impact on the community. The results showed that, although important steps are being taken towards the integration of diversity, equity, and inclusion in organizations, there is a significant lack of training and development in these areas.Publicación Hombre, masculinidad y crisis de la masculinidad en la Revista Cromos 1950-1970(Universidad EAFIT, 2018) Gómez Arango, Marilyn Mildred; Cardona Zuluaga, Alba PatriciaÍtem La representación de la mujer en la telenovela colombiana(Universidad EAFIT, 2010) Benítez Vargas, Laura María