Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Pymes

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Innovación y mercadeo digital como herramientas para el aumento del ingreso en una muestra de 44 empresas de sostenibilidad
(Universidad EAFIT, 2021) Medina Vélez, Nicolás; Fonseca Rodríguez, Andrés Felipe; Cárdenas Echeverri, Fernando
This paper investigated the impact of innovation and digital tools on the size measured in income of SMEs, this as a solution for the development and growth of the business model due to changes in market dynamics, since 70% of small and medium enterprises fail in the first 5 years. To estimate the impact, data was collected through a survey of SMEs, and using the OLS econometric model illustratively to compare its results with the ordered logit and probit models. The results show that SMEs that have been operating in the market for a longer time have higher revenues, the higher the digitalization the lower the sales and finally there is not enough evidence to conclude that having any innovative process is related to an increase in sales. These results can be explained by the fact that the more they experiment with the use of digital tools, the more they may become unfocused on their business model and that innovation in this type of companies is not the source of growth.