Examinando por Materia "Punto de venta"

Mostrando 1 - 3 de 3
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    Comprar con los 5 sentidos : indicadores de una experiencia agradable del comprador en locales de tenis y ropa deportiva de la marca Branchos
    (Universidad EAFIT, 2019) Ramírez Serna, Jhony Andrey; Ramírez Serna, Jhony Andrey; Acevedo Mejía, Erika Cristina
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    Planes de expansión del comercio minorista: un acercamiento desde la analítica, grandes conjuntos de datos e información de transacciones financieras
    (Universidad EAFIT, 2018) Gutiérrez Barrera, Carlos Antonio; Ospina Arango, Juan David
    The physical expansion of retail companies is a matter that could condition the sustainability over time of these companies -- However, the lack of information makes it difficult to choose the optimal location of the new points of sale -- Through the use of financial big data a methodology is developed to estimate the demographic compatibility between commercial companies and shopping centers, which also allows measuring the aggregate performance of commercial companies and their different establishments -- This methodology has the potential to meet the growing need for information that business managers have to locate their new points of sale
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    Propuesta comercial con mejores garantías para los clientes de distribución en una industria de alimentos balanceados para animales
    (Universidad EAFIT, 2018) Sierra Pérez, Carlos Ignacio; Giraldo Hernández, Gina María; Arias Salazar, Alejandro
    This research analyzed the relational capital of a feed company for animals in the point of sale channel, through the method of semi-structured interviews with managers and owners of points of sale considered experts affected -- We reviewed some reasons why the point of sale channel brings benefits to the company, from the purchase volume, the payment method and the discount conditions, which become the added value received by final consumers -- The analyzed information corresponding to the year 2017 showed that, in general, the point-of-sale channel gives more benefits to the company than the direct channel, compared from the volume of sale and participation, economic benefit from the margin and the performance in the portfolio, due to its better payment habits, to the largest number of clients with normal commercial conditions and the lowest volume at risk per customer -- Finally, a commercial alternative with better guarantees is proposed, which strengthens links with distributors and increases loyalty