Examinando por Materia "Propiedad intelectual en publicidad"

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    Clearance Advertising en Colombia y su aplicación a la luz de los regímenes de propiedad intelectual, protección al consumidor y competencia desleal
    (Universidad EAFIT, 2021) Posada Muñoz, Marcela; Mejía Rico, Esteban
    This monograph aims to establish the legal elements to consider in order to do clearance advertising in Colombia, from a study of records of foreign law and the Colombian regulation on intellectual property, consumer protection and unfair competition. Initially, there will be a brief description of clearance advertising and its purpose. Then, we will study the applicable regulation regarding the abovementioned subjects in relation to intellectual property, consumer and competition. Finally, the main objective is expected to be reached through the proposition of the legal elements essential to the clearance advertising process in Colombia.