Examinando por Materia "Promotion agency"

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    Ítem
    Plan de marketing territorial para atracción de inversión extranjera en el oriente antioqueño
    (Universidad EAFIT, 2023) Caballero Rosas, Paola Andrea; Ruiz Velásquez, María Andrea
    Countries, cities and regions have seen the opportunity to work on exogenous and endogenous marketing to promote their opportunities and advantages to attract companies, tourists and visitors that impact the territorial development of a certain destination. Global dynamics have set eyes on cities, countries and regions so that they offer benefits and incentives that are appealing to foreign companies to settle their operations and generate quality employment. In the same way, the places are currently working to exalt their benefits and thereby develop a region that facilitates the promotion of their cultural, economic, geographical, and technological identity. Eastern Antioquia seeks to be identified as a competitive and productive region that is apt to promote mechanisms for the entry of tourists and potential investors to stimulate local development, regional integrity, and economic reactivation. Regional investment promotion agencies have been created in Colombia and today have been considered a good global positioning tool that catapults the positive aspects of the country and its region. All of the above will be framed in a marketing plan that allows diagnosing, analyzing, formulating strategies and verifying if what is envisioned for Eastern Antioquia is successful and, in this way, connect it with the world.