Examinando por Materia "Profesionales de las ciencias económicas"

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    Ítem
    El personal branding en los profesionales de ciencias económicas : de la academia a la vida real
    (Universidad EAFIT, 2021) Velásquez Arana, Juan Manuel; Villegas Castaño, Guillermo León
    The concept of brand has been widely studied in academy as a subject of study in order to address elements of marketing such as the positioning of companies, institutions or public figures. However, the field of Personal Branding or personal brand is yet to be developed in many areas, contexts and specific professions. This work aims to analyze the influence of Personal Branding in the marketing of economics professionals in the city of Pereira, Risaralda, Colombia, a field that has had a slow opening to the concept, development and application of the personal brand.