Examinando por Materia "Products"
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Ítem Aplicación de la Matriz BCG al portafolio de programas de pregrado de la Universidad Eafit(2020) Cuartas Ramírez, Luis Fernando; Perdomo Granada, CarolinaÍtem Aproximación a la responsabilidad civil por productos defectuosos en Estados Unidos y Colombia(Universidad EAFIT, 2007) Arango Perfetti, Daniel; Londoño Arango, MaximilianoEl desarrollo que en la reciente historia del derecho ha tenido la responsabilidad por productos defectuosos, su tendencia a convertirse en un ámbito general de responsabilidad de tipo objetiva, la tradición que en relación con la materia ostenta el derecho anglosajón, la tendencia a impregnar otros ordenamientos jurídicoscon sus alcances y la desagregación normativa que frente al particular se presenta en el derecho colombiano, implican la importancia de realizar un análisis de tipo comparativo en el cual se esbocen de manera general, las diferentes fuentes de imputación y los daños indemnizables en materia de responsabilidad por productosÍtem Atributos característicos de las marcas de bienes de lujo(Universidad EAFIT, 01/06/2006) Carlos Mario Uribe Saldarriaga; Universidad EAFITÍtem Componentes de la mezcla de mercadeo internacional en el proceso de internacionalización de las empresas(2018) Martínez Soto, Daniela; Gentilin, MarianoIn this research were approched the components of the international marketing mix used during the enterprise’s internationalization processes -- To develop it, it was taken as a reference the concern in existing companies that seek to bring their products or services for the first time to international markets and define the marketing mix in those markets -- For this reason, it is useful to analyzed the main components of the international marketing mix during the enterprise’s internationalization processes -- For doing so, there was a systematic research about this issue, as of papers published in ISI Web of Science and Scopus, without any restriction in the years of publication of the papers, and from where a total of 37 papers were analyzed -- The main findings indicate that the main components of the international marketing mix are the traditional components of the marketing mix used in local markets (price, place, product an promotion), each component develops a strategy according to the international market which aims to conquer -- Furthermore, it was identified that the product component was the more relevant in the enterprise’s internationalization processes, its strategy was focused on the adaptation or standarization -- In addition, it was acknowledged that the gradual or incremental internationalization processes and the process based on contingency were the most used by the enterprises to get into international markets -- As a value could be identified that organizational elements related with organizational culture or capabilities of the work team, are determinant in the enterprise’s internationalization processÍtem Perfil del comercializador no registrado de plátano en el municipio de Montenegro, Quindío, para el periodo 2010-2011(Universidad EAFIT, 2011) Maya Echeverri, Miguel Ángel; Calle Correa, Fabio Antonio; Ramos Beltrán, NataliaBeginning of the Christian coffee presented in the triangle of coffee, it became necessary to seek new alternatives that were profitable in a short time and generate a steady cash flow to property owners, it becomes important and growing banana inside the premises in Montenegro, generating large hectares of this crop in principles shook hands with the farmer. They come to play an important role bananaunregistered intermediary, as they quickly take over this market, to the point of imposing a price on the different qualities and types of bananas produced in the region. Thus, it is necessary to build a profile of intermediaries to learn how they manage the market and that this serves to make clear choices before them.Ítem Transformación del banano en Urabá : experiencias pasadas, iniciativas presentes y nuevas oportunidades de industrialización(Universidad EAFIT, 2011) Gómez Berrío, Ana María; Duque Cardona, Juan Carlos