Examinando por Materia "Producto floral"

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    Estudio de factibilidad para la creación en Colombia de una productora y exportadora de bouquets florales a Estados Unidos para la empresa Allure Farms
    (Universidad EAFIT, 2021) Uribe Gómez, Juan Diego; García Johnson, Santiago; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
    The following analysis is done in the context of the fresh cut flower industry for the North American market, taking in account the seasonal characteristics which determine each commercial season, its supply chain logistical complexities and commercial configuration (Producer, Importer, Wholesaler and Retailer). It also considers Colombia's potential not only as a producer of raw materials, but also its potential to add value in an industry which has usually characterized its role as the producer of the commodity. Based on these assumptions of the industry, we set out to study the feasibility for the creation in Colombia of a producer and exporter of floral bouquets to the United States for the North American company Allure Farms. This approach was carried out using tools and methodologies which facilitate the analysis of the macro-environment, the market, administrative and legal aspects and finally its financial viability. All of the above has been carried out due to the professional experience of its authors both in the industry itself and also in certain disciplines required for the study, acquired during the tenure in EAFIT’s MBA and the expert methodological and thematic supervision of this project’s advisors.
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    Los mercados florales y el nicho de las rosas preservadas : una alternativa de producto exclusiva para el mercado de Chicago, EE.UU.
    (Universidad EAFIT, 2022) Ucrós Soler, Sergio; Sepúlveda Cardona, Edwin Andrés
    During the year and a half of reduced economic activities caused by the COVID-19 pandemic, the value and export of Ecuadorian preserved roses increased. This happened in great measure thanks to the efforts of markets, such as the USA market, to remain open. Preserved roses are a new and trendy product in the global floral market which as of relatively recently was discovered by the US market. The following investigation was executed due to the necessity of the preserved roses brand RoseAmor to catch the attention of floral consumers in Chicago, Illinois, where the brand has little presence. The final consumer of floral products in this city was studied in order to analyze if the flower industry is meeting with their demands and expectations. The tools they use during their purchase process were also studied. This investigation revolves around the final consumer and it used both quantitative and qualitative approaches. The results indicate that this niche has great potential, even though consumers do not seem to be fully familiar with the product’s attributes. In this sense, the design of an effective communication strategy to publicize the advantages and versatility of preserved flowers is required to successfully enter this market.