Examinando por Materia "Precio"
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Publicación Análisis de los determinantes del precio del diesel ultra bajo azufre comercializado en la costa del Golfo de los Estados Unidos(Universidad EAFIT, 2019) Guevara Trujillo, Adriana Paola; García, Jhon JairoPublicación Análisis del impacto de la variación de la TRM en el costo de compra de dispositivos médicos de uso masivo, importados por diferentes empresas del sector salud para la IPS Virrey Solís en los años 2019 al 2022(Universidad EAFIT, 2023) Henao Grisales, Lina Marcela; Castro Hoyos, Sebastián; Gómez Salazar, Elkin ArcesioPublicación Camisetas casuales masculinas en Medellín : estudio de atributos valorados y disposición a pagar(Universidad EAFIT, 2025) Builes Agudelo, Nicolás; Palomino Agudelo, Alejandro; Ceballos Ochoa, Lina MarcelaThis thesis analyzes the perceived value of men’s casual t-shirts among millennial men in Medellín belonging to socioeconomic strata 4, 5, and 6. The research arises from the need to understand how this segment evaluates functional and symbolic attributes when making purchase decisions and defining their willingness to pay. Although studies on fashion in Colombia exist, research on men’s fashion remains limited, which justifies the focus of this work. The general objective is to assess the perceived value of casual t-shirts by identifying the most relevant attributes and their influence on willingness to pay a premium. To achieve this, a descriptive quantitative approach was employed. An initial exploratory pre-test with 37 men was conducted to identify key functional and symbolic attributes, which informed the design of a survey administered to 201 participants. The analysis included descriptive techniques. The results indicate that functional attributes—comfort, material quality, fit, and design—carry greater weight than symbolic ones in purchase decisions. However, self-expression of personal style and emotional reward emerged as relevant symbolic attributes. It is concluded that functional attributes form the foundation of perceived value, while symbolic attributes influence decisions within specific segments.Publicación Competencia y discriminación de precios para el mercado aéreo colombiano(Universidad EAFIT, 2022) González Albisser, Miguel; Navas Gómez, Santiago; Acosta Mejía, Camilo AndrésPublicación Definición de un plan táctico de mercadeo para el lanzamiento de la marca Zontes en el mercado de motocicletas en Manizales y Cartago(Universidad EAFIT, 2022) Castro Romero, César Augusto; Ceballos Rodríguez, Daniel Jaime; Orrego Gallego, Sebastián; Giraldo Ospina, Juan MiguelÍtem Determinantes del precio de las acciones en Colombia Un análisis Econométrico.(Universidad EAFIT, 15/12/1996) Arroyave Agudelo, Ivan Dario; Universidad EAFITPublicación Plan exportador Café Zaranda B&G S.A.S(Universidad EAFIT, 2023) Burgos Mosquera, Juan José; Henríquez Díaz, Ángela MaríaPublicación Reporte Burkenroad : Ecopetrol 2018(Universidad EAFIT, 2019) García Luna, Natalia; Serrano Amaya, Gustavo; Cortés Durán, Lina MarcelaIn this report an analysis is made about the action of Ecopetrol S.A. The largest company in Colombia and a leader in oil and gas production. The development of economic and financial analysis on this publicly traded company made it possible to build an investment recommendation for those who have this asset in their portfolio and for the general public. In this analysis, the equity value (EV) of Ecopetrol was determined using the discounted free cash flow method (FCLD), which allows us to estimate, through the projection of the financial statements, the cash flows that the company would obtain in the period of determined projection, which in this case is from 2018 to 2023 and, by means of a discount rate (WACC), the approximate value of the company and the stock price.Publicación Valoración empresarial de la estación de servicio “El Palmar” de la sociedad grupo Kasal S.A.S.(Universidad EAFIT, 2019) Correa Contreras, Julián Alcides; Izquierdo Restrepo, Juan Carlos; Orozco Echeverry, César AugustoThe constant change, the evolution of economies and the growing use of technologies make visible the need to know the current and constant value of investments. Capitalists seek to make the best use of their resources, in order to maximize the utilities and increase their wealth. This study looks for inform the shareholders of the KASAL S.A.S. the commercial value that the "El Palmar" Service Station has today, using as a valuation method the discounted free cash flow from the analysis of the historical financial information, allowing to project the financial statements in a time frame of five years. Understanding the valuation and growth of investment in the company over the years, will allow shareholders to obtain additional financial tools to make the corporate decision to offer it or not for sale, a decision that will be made during the first semester of 2019.