Examinando por Materia "Positive masculinities"

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    Incentivar la participación de los hombres, en el trabajo doméstico y de cuidado no remunerado, a través de acciones tipo Nudge y Boost en las normas sociales de género, para disminuir las horas que dedican las mujeres a este tipo de trabajo en Yolombó, Antioquia
    (Universidad EAFIT, 2023) Rengifo Girón, César Augusto; Martínez Londoño, Juliana
    Traditional gender stereotypes have a great impact on people's lives, dictating the expected behavior of each one depending on their sex and as pa rt of the construction of gender; As a rule, these stereotypes assign men and women the roles of provider and caregiver respectively, delegating Unpaid Domestic and Care Work (TDYCNR) to women, resulting in time shortages and greater economic dependence for them. Considering the above, this study aimed to encourage the participation of men in the TDYCNR, through boost-type actions and the use of nudges both in person and digitally. A non-experimental and qualitative design intervention based on the methodology of social norms was carried out with a group of men living in the village of La Floresta in the municipality of Yolombó, in the department of Antioquia, Colombia. The study carried out a theoretical conceptualization of the use of time by gender, gender stereotypes and irruptions of gender equality. The intervention was articulated with the Vamos Tejiendo project of the NGO Pact Colombia, who provided logistical and conceptual support through descriptive exploratory studies carried out within the community to intervene. The results obtained allow us to conclude that, once the intervention was completed, favorable receptivity was identified on the part of the men towards the messages, a desire to participate in more boost-type activities and statements indicating that the tools that were shared with them encouraged a replication of the message of equity in TDYCNR in the community.