Examinando por Materia "Planes pospago"

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    Criterios de selección de un plan celular pospago en el Eje Cafetero
    (Universidad EAFIT, 2020) Rentería García, Diego Alejandro; Muñoz Molina, Yaromir De Jesus; Zapata Montoya, Mauricio Fernando
    The objective of the present study was to identify decision or selection criteria of postpaid mobile phone users in the Region of “Eje Cafetero” when choosing a plan or service, based on a quantitative exploratory and cross-sectional approach, by collecting data statistical data to a sample of 384 users between 18 and 55 years of age in the three departments of the Eje Cafetero. Additionally, the study sought: i) to determine in what order and measure said criteria have been established when acquiring a Postpaid plan, showing relevant data, some of which are not entirely conclusive; ii) identify preferences that guide or determine their decision and / or choice in the services offered and that differentiate operators in the region, finding that the most widely used and offered forms of communication are Social Networks and Voice Calls; Also, it was established that the "Level of satisfaction" could become a criterion of choice; finally, iii) highlight those Apps that are of greater value to them, and that are or should be included in postpaid plans because they would determine their choice, permanence and / or preference; Apps were identified: to watch movies and / or TV series, Music, word processors, and navigation maps; likewise, the package of four (4) free applications that should be included in a plan, would be: WhatsApp, Personal Email, Instagram and Twitter. In addition, there are four (4) groups of selection and / or decision criteria, which correspond to: i) C. versus the service offered by the operator; ii) C. on content and enjoyment of the offered plan; iii) C. that generate value for them; and iv) C. regarding your perception of Cost vs. Benefit. Finally, the information collected from the population under study, following the minimum required statistical criteria, protocols and data protection standards (ICC / ESOMAR), could serve as input for future studies, because they can be representative and important both for users, as for cellular operators in the region.